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AdTalk: Advertising & Marketing Blog Feeds — Page 2

Hopefully this little series has helped wipe away any guilt you’ve had about a content marketing plan that fell flat. Perhaps there was no plan to begin with and hopefully we’ve helped fix that with guides to getting started and creating content. Now that we’ve got the content machine humming, it’s time to check on… […]

These are some of the areas of customer, brand and marketing research that I think could better inform brand management and marketing activities and decisions:Understand how well this generic four part segmentation scheme applies to a wide variety of product and service categories: (a) price conscious customers, (b) convenience oriented customers, (c) brand loyal customers, […]

So you’ve decided to kickstart your content marketing and you’ve laid out what topics you want to cover and given some consideration to cadence and promotion. Of course to accomplish all that, you’ll need the actual content. As with any creative exercise, there are a number of ways to go about this. In fact, it… […]

I am proud to announce that Brand Aid is #31 among the top 100 best-selling branding books of all time. 

While a number of industries are fluctuating due to the ongoing COVID-19 pandemic, that doesn’t mean your marketing strategy should grind to a halt. That’s especially true regarding using LinkedIn for personal branding. Personal branding is about establishing your reputation in the mind of others. And LinkedIn is an excellent place to do so.  LinkedIn […]

I have compiled an eclectic collection of 25 branding posts from over the years (in case you have missed some of them) for your reading pleasure.Brand Research55 Ways to Sabotage BrandsBranding MunicipalitiesWhen a Brand’s Problem is Not a Marketing ProblemLuxury Brands QuizBrand SwitchingFocusing on the WhyBrand TonalityMayo Clinic AdvertisingMarketing CareersBrands and Memory Triggers20 Research-Based Findings […]

Don’t worry, it happens all the time. When there’s an attractive marketing method that’s working, naturally you want to get involved. Obviously, you want to try it. It happened with digital marketing, it happened with social media and it’s happening with content marketing – which includes all of the above. There are lots of posts… […]

The web is always evolving and improving loading, animations and usability. Essentially, there is always something new. One of those notable new features supported on major browsers and devices is PWA. PWA stands for progressive web app. A progressive web app is a collection of features that make a website function like an app with… […]

Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic? And how can you not just “get by” but excel with your content marketing strategy during this […]

As your trusted communications partner, it is our duty and responsibility to ensure that we notify you of marketing-related decisions that could negatively impact your brand. Frequently asked questions about the “Facebook Boycott,” otherwise known as #StopHateForProfit, are below.

Even as pandemic restrictions are lifted, there are still plenty of business traditions that look quite a bit different now. Take tradeshows, for example, many of which have gone virtual, been postponed or cancelled altogether. The absence of these quintessential networking events is crushing for those in B2B industries. But, there are some solutions to… […]

Looking for that next thing to give your personal brand a leg up? How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences  And COVID-19 has created an atmosphere where video thrives. Think about it….now that so many of us are working from home, video […]

K2 Communications had the opportunity to work with Finger Lakes Area Counseling & Recovery Agency (FLACRA) to create a brand for their new Recovery Center. Located in Canandaiguia, Connections Rounded Recovery is a community center, serving individuals with substance use disorders and their families. Connection for recovery This comprehensive program provides multiple pathways to recovery, […]

Here are 5 reasons why. 1. Stand out from your competition Digital marketing is transforming into a increasingly-competitive marketplace. An animated video can effectively set you apart and establish you as a creative, innovative and futuristic company. 2. Boost Conversion Rates Animations don’t just engage your customers, they also inspire them to actually make purchases. […]

K2 is here to help OK, we know we’re in this for the long haul. But we’re also in this together, and your friends at K2 are here to help any way we can. Whether it’s still business somewhat-as-usual, or your physical business location is closed, technology solutions are available to help you stay in touch […]

I have been a student of brand advertising for more than 35 years. I was involved with Hallmark’s award-winning Hallmark Hall of Fame commercials. And, as a consultant, I have advised more than 100 brands on their advertising. Throughout my career, I have seen more bad advertising than good advertising. And, for decades, I have […]

Earning media coverage is no easy task for a brand. It often takes a well-thought-out strategy, having a compelling story to tell or information to share, and a little bit of luck. Some of the best ad agencies in the world have the process down pat. Reading up on the topic online offers plenty of… […]

As people have been required to isolate as much as possible to help prevent the spread of the virus, they have found that E-commerce isn’t simply just for convenience anymore, it is now becoming an essential component of their regular shopping routines. You can purchase almost anything you need these days with online access and […]

During this COVID-19 pandemic, the world has been quarantined, businesses shuttered. As a consequence we have all had to adjust to this new normal. As we come out of this very difficult time, some things have changed.  Technology now delivers an on-demand world that can stream or purchase most anything from your handheld device. In […]

It is interesting to think about the potential long-term impacts of COVID-19, including the opportunities and threats for businesses. Here is what comes to my mind in no particular order:More people will continue to work at home rather than in the office. This means less commuting, which may continue downward pressure on gasoline prices. This […]

Diag| Polling feed [https://www.k2website.com/feed/]
Diag| Considering item [https://www.k2website.com/?p=1961] "Healing starts here Branding for Recovery"
Diag| Considering item [https://www.k2website.com/?p=1954] "Do you want to stand out from your competition? Animated video is a great solution."
Diag| Considering item [https://www.k2website.com/?p=1945] "Magnolias, bikes and a break from Zoom"
Diag| Considering item [https://www.k2website.com/?p=1912] "We love helping our clients shine"
Diag| Considering item [https://www.k2website.com/?p=1899] "A Printed Invitation = Great Results"
Diag| Considering item [https://www.k2website.com/?p=1886] "K2 Illustration – Get Results"
Diag| Considering item [https://www.k2website.com/?p=1870] "K2 is a proud sponsor of Verona Street Animal Society"
Diag| Considering item [https://www.k2website.com/?p=1834] "Branding helps thousands in need"
Diag| Considering item [https://www.k2website.com/?p=1817] "The importance of the visual brand"
Diag| Considering item [https://www.k2website.com/?p=1787] "2018 Summit Creative Awards for K2"

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Diag| Considering item [https://www.rowedigital.com/?p=3041] "SEO Considerations for a Low Friction ‘Soft’ Rebrand "
Diag| Considering item [https://www.rowedigital.com/?p=3027] "Interlinking Opportunity Analysis: Goals & How To"
Diag| Considering item [https://www.rowedigital.com/?p=3012] "SEO Considerations for Disavowing Backlinks"
Diag| Considering item [https://www.rowedigital.com/?p=2967] "Professional Recipe For Determining SEO Strategy"
Diag| Considering item [https://www.rowedigital.com/?p=2959] "Website Migration: Commonly Disregarded Metrics & Complete SEO Tracking Template"
Diag| Considering item [https://www.rowedigital.com/?p=2936] "How to Quickly Identify Potential Keyword Cannibalization & Content Cross-Contamination Issues"
Diag| Considering item [https://www.rowedigital.com/?p=2922] "Getting the Most out of Legacy Tools in Search Console"
Diag| Considering item [https://www.rowedigital.com/?p=2837] "Our Response to Covid-19"
Diag| Considering item [https://www.rowedigital.com/?p=2186] "How to Achieve More With a Competitor’s Link Profile Audit"
Diag| Considering item [https://www.rowedigital.com/?p=1676] "Moving Content Pages: Beyond the 301 Redirect"

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Diag| Polling feed [http://paulinebartel.com/blog/feed/]
Diag| Considering item [https://paulinebartel.com/?p=2643] "8 Ways to Celebrate Gone With the Wind’s 80th Anniversary"
Diag| Considering item [https://paulinebartel.com/?p=2585] "China and Flatware Complete Bartel Communications’ 20th Company Anniversary"
Diag| Considering item [https://paulinebartel.com/?p=2477] "20th Business Anniversary of Bartel Communications"
Diag| Considering item [https://paulinebartel.com/?p=2451] "95th Business Anniversary Profile: Pamela Marinello"
Diag| Considering item [https://paulinebartel.com/?p=2439] "95th Business Anniversary Profile: Jo-Ann White"
Diag| Considering item [https://paulinebartel.com/?p=2429] "95th Business Anniversary Profile: Sandra Nardoci"
Diag| Considering item [https://paulinebartel.com/?p=2412] "5 Fast Facts About Business Anniversaries"
Diag| Considering item [https://paulinebartel.com/?p=2402] "Curious Commonalities Between Casablanca and Gone With the Wind"
Diag| Considering item [https://paulinebartel.com/?p=2376] "Don’t Ignore In-Between Business Anniversaries"
Diag| Considering item [https://paulinebartel.com/?p=2356] "Local 100th Birthday Bash Celebrates Olivia de Havilland of Gone With the Wind"

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Diag| Polling feed [https://displaysanddesigns.wordpress.com/feed/]
Diag| Considering item [http://displaysanddesigns.wordpress.com/2019/01/08/our-gift-to-you%f0%9f%8d%be-2/] "Our Gift to YOU!🍾"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1868] "Buffalo Startup Weekend is Back!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1862] "Empire State Honey Producers Association at the NYS Fair!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1859] "Have You Met Lisa?"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1856] "Buffalo Brewfest 2018"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1853] "It’s Brewing…"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1849] "July 2018 Newsletter: A Traveling Tour of Buffalo!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1846] "Happy 716 Day!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1844] "Preparations for the fall trade show Season!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1841] "FBD2 is Closing…"

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Diag| Polling feed [http://websurgenow.com/feed/]
Diag| Considering item [https://websurgenow.com/?p=9285] "Is your company ready for digital marketing?"
Diag| Considering item [https://websurgenow.com/?p=8633] "The Cost of Recruiting Manufacturing Employees"
Diag| Considering item [https://websurgenow.com/?p=8406] "From the Screen to the Green: Parallels Between Digital Marketing and Golf"
Diag| Considering item [https://websurgenow.com/?p=3943] "8 Types of Advertising Agencies and How To Choose One"
Diag| Considering item [https://websurgenow.com/?p=5682] "6 Steps to Create a Social Media Strategy for Manufacturing & IT Companies"
Diag| Considering item [https://websurgenow.com/?p=7857] "Does SEO Really Matter for B2B Businesses?"
Diag| Considering item [https://websurgenow.com/?p=3257] "What Is Digital Presence for Business?"
Diag| Considering item [https://websurgenow.com/?p=7485] "The SEO Pyramid: Foundational SEO Tactics to Boost Your Ranking"
Diag| Considering item [https://websurgenow.com/?p=7469] "Digital Marketing Glossary of Terms"
Diag| Considering item [https://websurgenow.com/?p=7470] "What Is It Like to Work with a Marketing Agency? [Article + Infographic]"

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Diag| Polling feed [http://feeds.feedburner.com/abcideabased/hoGr]
Diag| Considering item [https://abcideabased.com/?p=6657] "Prep for Your Next Virtual Tradeshow Like a Pro"
Diag| Considering item [https://abcideabased.com/?p=6612] "How to Kickstart Stalled Content Marketing Plans, Part III: Measurement"
Diag| Considering item [https://abcideabased.com/?p=6598] "How to Kickstart Stalled Content Marketing Plans, Part II: Development"
Diag| Considering item [https://abcideabased.com/?p=6588] "How to Kickstart Stalled Content Marketing Plans"
Diag| Considering item [https://abcideabased.com/?p=6583] "Progressive Web Apps Keep Visitors and Earn Customers"
Diag| Considering item [https://abcideabased.com/?p=6540] "The Increasing Value of Corporate Video"
Diag| Considering item [https://abcideabased.com/?p=6515] "How PR Surveys & Polls Create Earned Media in 2020"
Diag| Considering item [https://abcideabased.com/?p=6443] "NY Traveler Intentions Post-Quarantine"
Diag| Considering item [http://abcideabased.com/?p=6414] "What Does It Mean To Be a Facebook Marketing Partner?"
Diag| Considering item [http://abcideabased.com/?p=6339] "Tips for Keeping Up Destination Marketing During Crisis"

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Diag| Polling feed [http://www.suddenwriteturn.com/feed/]
Diag| Considering item [https://suddenwriteturn.com/?p=7114] "Stasis vs. Social Distancing"
Diag| Considering item [https://suddenwriteturn.com/?p=7049] "May the force be with you. Always."
Diag| Considering item [https://suddenwriteturn.com/?p=6310] "Confessions on a Dance Floor"
Diag| Considering item [http://suddenwriteturn.com/?p=6014] "Swans and Ducklings: A Story of Self-Image"
Diag| Considering item [http://suddenwriteturn.com/?p=5976] "Rocks Calling: Confessions of A Petraphile"
Diag| Considering item [http://suddenwriteturn.com/?p=5943] "Divining The Key"
Diag| Considering item [http://suddenwriteturn.com/?p=3864] "Summit Thoughts"
Diag| Considering item [http://suddenwriteturn.com/?p=3820] "Cancer: A Retrospective"
Diag| Considering item [http://suddenwriteturn.com/?p=3773] "Adventures in Babysitting: Boys of Summer"
Diag| Considering item [http://suddenwriteturn.com/?p=3731] "Racism in Black and White"

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Diag| Polling feed [http://hudsonvalleypublicrelations.com/feed]
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7892] "Ali Adaptive Sports Lifts Up Those With Disabilities Physically And Emotionally"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7835] "Media Consumption 2020: Pivoting To A Digital World"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7803] "Feeling powerless against the forces of darkness. Don’t panic."
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7763] "Crisis Communications: Maintain Trust, Be Transparent and Keep Your Customers Informed"

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Diag| Storing alternate revision of existing post # 75240, "Crisis Communications: Maintain Trust, Be Transparent and Keep Your Customers Informed"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7707] "Here are some basic guidelines for Crowdfunding from a legal perspective . . ."

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Diag| Storing alternate revision of existing post # 24951, "Here are some basic guidelines for Crowdfunding from a legal perspective . . ."
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7639] "Tre Bella – A tribute to American Heritage"

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Diag| Storing alternate revision of existing post # 21664, "Tre Bella – A tribute to American Heritage"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7634] "Louis Vanaria and JoAnn Robertozzi – One Night Only!"

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Diag| Storing alternate revision of existing post # 21666, "Louis Vanaria and JoAnn Robertozzi – One Night Only!"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7625] "Get Up Close And Personal With 22 Artists Where They Work at the Gardiner Open Studio Tour"

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Diag| Storing alternate revision of existing post # 21668, "Get Up Close And Personal With 22 Artists Where They Work at the Gardiner Open Studio Tour"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7614] "Compass Asset Management Group Announces Ribbon-Cutting Ceremony Newburgh, NY Office"

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Diag| Storing alternate revision of existing post # 21670, "Compass Asset Management Group Announces Ribbon-Cutting Ceremony Newburgh, NY Office"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7605] "Facebook’s New Algorithm Change: How Does It Impact Your Business"

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Diag| Storing alternate revision of existing post # 21672, "Facebook’s New Algorithm Change: How Does It Impact Your Business"

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Diag| Polling feed [https://wordecon.com/feed/]
Diag| Considering item [http://wordecon.com/?p=110] "Example of a press release"
Diag| Considering item [http://wordecon.com/?p=72] "White Paper for B to B"
Diag| Considering item [http://wordecon.com/?p=52] "Web Content and Article for Client"
Diag| Considering item [http://wordecon.wordpress.com/?p=24] "Co-Editor of Personal Money Management Workbook."
Diag| Considering item [http://wordecon.wordpress.com/?p=14] "On-Site Mobile Device RF Protection and Forensics Extraction"
Diag| Considering item [http://wordecon.wordpress.com/?p=11] "It’s not Business As Usual in the MCC Business/Economics Department"

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Diag| Storing alternate revision of existing post # 18965, "It’s not Business As Usual in the MCC Business/Economics Department"
Diag| Considering item [http://wordecon.wordpress.com/?p=4] "The DCC / Brighton Shuttle Moves Students towards Their Goals, with Hope for Future Runs"

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Diag| Polling feed [http://prolificmarketing.org/feed/]
Diag| Considering item [https://prolificmarketing.org/?p=1479] "New Year’s Resolutions for Better Marketing in 2020"
Diag| Considering item [http://prolificmarketing.org/?p=1189] "10 Ways to Use Facebook Live"
Diag| Considering item [http://prolificmarketing.org/?p=1109] "2017 Marketing Ideas"
Diag| Considering item [http://prolificmarketing.org/?p=1020] "Dan Tweets: Recap of National Small Business Week 2016"
Diag| Considering item [http://prolificmarketing.org/?p=1011] "7 Marketing Must-Haves When Starting A New Business"
Diag| Considering item [http://prolificmarketing.org/?p=973] "2016 Marketing Checklist: Kick Off the New Year with a Bang"
Diag| Considering item [http://prolificmarketing.org/?p=951] "10 Last-Minute Marketing Tips for Small Business Saturday"
Diag| Considering item [http://prolificmarketing.org/?p=915] "Dan Tweets: Recap of National Small Business Week"
Diag| Considering item [http://prolificmarketing.org/?p=887] "11 Things to Ask Yourself When Considering a New Website"
Diag| Considering item [http://prolificmarketing.org/?p=832] "15 Marketing Tips for the Holiday Shopping Season"

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