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AdTalk: Advertising & Marketing Blog Feeds — Page 3

Welcome back for this series second blog – can you believe I am almost through week three? I certainly cannot, the days have flown by.

 Introducing our online brand research course. This comprehensive introductory course focuses on how to use marketing research to build, manage and grow successful brands and it highlights the most important marketing research issues and considerations. Further, you will learn about more than 40 different qualitative and quantitative research methodologies and techniques and when it is appropriate […]

You step into a conversation at a networking event and someone asks that ominous question, “So what do you do?” Anyone who has ever had a business or personal brand knows this question all too well. How do you answer? This is where a good elevator pitch can make all the difference.  But what is […]

You step into a conversation at a networking event and someone asks that ominous question, “So what do you do?” Anyone who has ever had a business or personal brand knows this question all too well. How do you answer? This is where a good elevator pitch can make all the difference.  But what is […]

 I am excited to announce that I have developed a new inexpensive online course entitled “Tapping into Human Needs.” This one-hour seminar will help you better understand human needs and motivations. This understanding should inform brand positioning, marketing copy, selling scripts, and unique value propositions. We will cover Maslow’s Hierarchy of Needs, The Triune Brain, the […]

Before your company begins to invest in digital marketing, you’ll want to be sure you have the right pieces in the right places internally. Putting the cart before the horse, or haphazardly entering into digital marketing without a strategy built from core business objectives typically results in a massive, fruitless expense. You’ll incur the cost […]

How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? Answers to these questions and more can be gleaned from a new report on content marketing trends. This report, The B2B Content Marketing Benchmarks, Budgets, […]

How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? Answers to these questions and more can be gleaned from a new report on content marketing trends. This report, The B2B Content Marketing Benchmarks, Budgets, […]

The Covid-19 pandemic and necessary response hit the Buffalo and Erie County Naval & Military Park hard this summer.  New restrictions forced the cancellation of spring and fall encampments and delayed Opening Day by more than three months. Even after opening, The Park could only operate at 25% visitor capacity.  Facing a six-figure operating income […]

We have been running a continuous marketing needs assessment survey since April of 2017. Here are the latest findings. Organizational role:CEO – 19%CMO – 12%Marketing director – 12%Product manager – 12%Marketing manager – 10%Marketing vice president – 7%Brand manager – 5%Research analyst – 5%Marketing analyst – 3%Media planner – 3%Creative director – 3%Graphic designer – 2%Account […]

I am conducting a free two-hour workshop on transitioning to e-commerce for artists on Sunday, September 27 from 4 pm until 6 pm. You are invited to attend.This workshop will teach artists how to develop, host and promote websites for e-commerce including becoming familiar with different web development and hosting services, e-commerce platforms and payment […]

  B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content.  So we have to ask the question: Is video B2B marketing a viable tactic for your strategy?  We 100% believe it […]

  B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content.  So we have to ask the question: Is video B2B marketing a viable tactic for your strategy?  We 100% believe it […]

I’ll start this series by introducing myself. My name is Kayla Holley and I am an intern for Tipping Point Communications’ Client Strategy and Relations team this fall. I’m a junior in the public relations and business administration programs at SUNY Oswego, as well as president of the SUNY Oswego chapter of PRSSA.

This course will provide you with everything you need to position your brand to win. It is based on a proprietary process and set of tools that have been used to successfully position hundreds of brands throughout the world. This unparalleled brand positioning process was refined over 30 years and has been used by more than […]

Data and storytelling are probably two words that you wouldn’t expect to go together. But they do. Data storytelling can be a key way to turn dry facts into exciting stories — a transformation that could win high-tier media coverage for your brand. But what is it and how can you use it? Let’s look […]

Data and storytelling are probably two words that you wouldn’t expect to go together. But they do. Data storytelling can be a key way to turn dry facts into exciting stories — a transformation that could win high-tier media coverage for your brand. But what is it and how can you use it? Let’s look […]

Before your company begins to invest in digital marketing, you’ll want to be sure you have the right pieces in the right places internally. Putting the cart before the horse, or haphazardly entering into digital marketing without a strategy built from core business objectives typically results in a massive, fruitless expense. You’ll incur the cost […]

Frequently, I encounter organizations whose marketing departments consist solely of marketing communications professionals. Those organizations view marketing solely as marketing communications. The department is tasked with writing marketing copy, providing content to websites, running social media campaigns, creating brochures, crafting event announcements and the like.But who is developing the brand’s unique value proposition? Who is […]

Adaptive Sports hosted their first Inclusion Walk in Middletown early this month celebrating the thirty year anniversary of the American with Disabilities Act.  All members of the community joined the… Read More The post Ali Adaptive Sports Lifts Up Those With Disabilities Physically And Emotionally appeared first on Hudson Valley Public Relations.