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AdTalk: Advertising & Marketing Blog Feeds — Page 3

As marketers, we need to stay abreast of societal and technology trends. Here are some trends that will have large impacts on our lives:Societal trends:While globalization continues, nationalism and “buy local” trends increaseRise of the global middle class while the US middle class stagnatesIncreased tribalism in the USGlobal climate change and its consequences – increased […]

Veraview, LLC has recently completed its work on two phases of construction at the Northland Corridor Redevelopment Project.  A major component of the project is 683 Northland Avenue in Buffalo, NY, anchored by the Workforce Training Center and Buffalo Manufacturing Works.   The Workforce Training center, completed in the summer of 2018, recently celebrated its first graduation.  Buffalo Manufacturing Works moved into their […]

One of the key signals for search engines to understand intent and meaning for various website pages is links. As such a website audit should always include a full interlinking opportunity analysis.  Audit Goals An interlinking audit should aim to accomplish three main things:  Look to see if there’s a blog or potential areas of […]

I have written a lot about how brands can tap into deep attitudes, values, hopes, fears and other emotions to sell their products and services. Compared to selling attributes, features and functional benefits, it works extraordinarily well. Having said that, far too many brands have built their foundations on these deep emotional promises, promises that […]

Creating a disavow and/or identifying spam in SEO has a lot of considerations, and is especially complex for sites with lots of backlinks. The process can be alleviated by using Moz and/or SEMRush, but not without the following checklist.  If you’re thinking about disavowing sites purely based on a high spam and/or toxic score, consider […]

The Internet is not what it used to be. Simple HTML pages with text and a few images are a thing of the past. Now, websites are developed to be dynamic, powered by Artificial Intelligence, updating regularly to more effectively sell you things, provide services, and interact with other sites & platforms. We store our […]

Brad VanAuken is inviting you to a scheduled Zoom meeting.Topic: Discover Your Truth, Live Your Truth WebinarTime: May 14, 2020 12:00 PM Eastern Time (US and Canada)Join Zoom Meetinghttps://us04web.zoom.us/j/75364836162?pwd=aHg3ZmgrOEhOVTNUMjQ3Nnk5aGM4dz09Meeting ID: 753 6483 6162Password: 7wf27z

Like many of our fellow tourism industry professionals, we made a lot of assumptions about post-pandemic travel. How would these unprecedented times affect traveler decisions, intentions and when could we expect them to act on those? ABC Creative Group has been doing destination marketing for nearly two decades and we’re just as invested in successful… […]

Determining an ongoing strategy for SEO doesn’t have to be a daunting task. With a little direction and the right tools, it can take less than 30 minutes.  What you’ll need:      Google Chrome or similar web browser     Subscription to SEMRush     Subscription to Ahrefs Cook time:      15 minutes […]

I opened my first Facebook account 11 years ago, completely naïve to the fact that it would one day become a huge part of my professional life. As I’m sure many of you can relate, my relationship with the social media giant has been an interesting evolution. I began my Facebook journey at thirteen, sharing… […]

Sta·sis /ˈstāsis/ Noun: A period or state of inactivity or equilibrium. Prologue: I started thinking about the concept of stasis as long ago as last fall when I jotted it into my journal, pondered through winter, and finally began writing in the first days of March. It was a good time to write about stasis […]

Even for the most experienced engineers, designers and marketers, a website migration can be a major undertaking. It costs time and resources, and is a major stressor to teams without proper guidance.  While many guides exist with varying degrees of quality and detail, many seem to avoid the topic of tracking and templates.  Although […]

Disrupted habits create marketing opportunities I take an interest in consumer lifestyle changes and trends and was thinking about all of the disruptions to our daily habits and practices since we have been sequestered at home. Life has dramatically changed. It’s no longer customary to head off to work with a mug of coffee, drop […]

While major enterprise tools like Screaming Frog, Google Analytics (GA), Search Metrics and Deepcrawl can somewhat quickly help identify keyword cannibalization and redundancy issues, there are a select few less well known tried and true techniques that take much of the tooling and guessing out of the equation.  Reach an expert today Siteliner […]

PortX Logistics or “Port” as they are referred to by employees, customers, and Abbey Mecca, is a transportation company that specializes in expediting containerized cargo throughout the U.S. and Canada. They are also our neighbor with headquarters at 95 Perry Street in the Historic Cobblestone District of Buffalo, New York. Recently, Abbey Mecca worked with […]

Google Search Console’s change from Webmaster Tools was tough to say the least. As is the case with any major update or rollout, the platform unveiled itself in a very slow and somewhat disjointed manner. At face value, important tools were lost and/or deprecated. Slowly but surely however, many are starting to find their way […]

Catholic Charities of Buffalo has been serving the most vulnerable and needy in Western New York for more than 95 years.  Abbey Mecca is privileged to work with Catholic Charities on the development of the public awareness campaign for Appeal 2020. The campaign is designed to support the multi-level fundraising efforts with a primary objective […]

BE3 – Brydges Engineering in Environment & Energy BE3 is an environmental, engineering and energy consulting company with the experience to provide clients with the guidance and design solutions for environmentally impacted properties. The firm has been in business for more than a decade and came to Abbey Mecca looking for rebranding strategy along with […]

We are happy to announce staff changes in the firm’s media and creative departments. Melissa Keith has been at the agency for more than 13 years. Melissa Keith has been promoted to media director at the agency. Melissa joined Abbey Mecca in December of 2006 and has held various positions in the media department.  In […]

2019 marked the 50th anniversary for Abbey Mecca & Company.  A significant milestone that warranted a celebration recognizing our founders, our clients, employees and vendors.  The celebration year was punctuated with a cocktail reception on August 29th,  We were honored to host many current and form clients, employees – past and present, former interns, and […]