Warning: Declaration of thesis_comment::start_lvl(&$output, $depth, $args) should be compatible with Walker::start_lvl(&$output, $depth = 0, $args = Array) in /homepages/25/d214364769/htdocs/adtalk/wp-content/themes/thesis_18_mod/lib/classes/comments.php on line 155

Warning: Declaration of thesis_comment::end_lvl(&$output, $depth, $args) should be compatible with Walker::end_lvl(&$output, $depth = 0, $args = Array) in /homepages/25/d214364769/htdocs/adtalk/wp-content/themes/thesis_18_mod/lib/classes/comments.php on line 155

Warning: Declaration of thesis_comment::start_el(&$output, $comment, $depth, $args) should be compatible with Walker::start_el(&$output, $object, $depth = 0, $args = Array, $current_object_id = 0) in /homepages/25/d214364769/htdocs/adtalk/wp-content/themes/thesis_18_mod/lib/classes/comments.php on line 155

Warning: Declaration of thesis_comment::end_el(&$output, $comment, $depth, $args) should be compatible with Walker::end_el(&$output, $object, $depth = 0, $args = Array) in /homepages/25/d214364769/htdocs/adtalk/wp-content/themes/thesis_18_mod/lib/classes/comments.php on line 155
AdTalk: Advertising & Marketing Blog Feeds — Page 4

Day-to-day life has been impacted by the current public health crisis across the country, and schools everywhere have been forced to ensure that the students they serve have access to ongoing educational opportunities.

Given the many changes that we have been experiencing together within the last few weeks, our lifestyles have altered considerably, and we are now getting settled into our new “normal.” That’s true for consumers, too.

As more members of our community are self-isolating and spending time at home, there is no better time to fill out the 2020 United States Census Survey.

You may know that BrandForward has conducted more than 150 successful brand positioning workshops for some of the top brands in the world. These workshops were designed to achieve leadership team consensus around emotionally compelling unique value propositions for those brands. Today, in the COVID-19 environment, it is more important than ever to craft a […]

  There is no denying that these are stressful times — COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies? That’s the all-important question at the moment for many brands. A recent study from Kantar gives some insight into how consumers expect businesses to act during […]

Like everything in our daily lives right now, destination marketing during a crisis of this scale is unprecedented. Attractions, accommodations, eateries and breweries are closed or close to it. Everyone’s pretty much stuck at home. This sucks. It also presents great opportunity from a marketing standpoint. For starters, we have a captive audience, one that’s… […]

Working from home indefinitely – that sounds fun: Work in my stretchy pants every day, pass over the daily shower and consistently eat snacks. That sounds like heaven! At least it did until March 19, exactly three days after we were ordered to work from home thanks to the COVID-19 pandemic. I can see where… […]

What can brands do when people are stuck in their houses and not able to eat out, shop at local shopping centers, go to concerts or do anything else that is not connected to “sheltering in place” and home delivery? And what can brands do when people are laid off, have lost some or all […]

What NOT to do in times of crisis. The Government has proclaimed that the COVID-19 outbreak in the United States constitutes a national emergency.  The Center for Disease Control has recommended that the public take precautions to stay safe and keep others safe, including washing their hands regularly, staying home when sick, covering coughs and […]

You may have experienced marketing’s revolving door as a marketer, as an HR professional or as a business manager. The median tenure of a chief marketing officer is 27.5 months but some organizations are replacing marketing people at all levels as frequently as annually. Obviously, this is not ideal.One could surmise that one or more […]

What’s the secret to crushing it in marketing this year? Knowing the right marketing trends can make all the difference. Marketing is more than creating ads. Marketers engineer experiences that wow and attract audiences — from a seamless content strategy that hits right on customer pain points, to creating offers that excite them, to email […]

COVID-19, otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing “social distancing” and staying home as much as possible. How does this affect your PR and marketing strategies? Let’s take a look at what you need to know and do during this difficult time. Perhaps you’ve personally seen the […]

The COVID-19 is truly a global crisis. We are full into this thing and we have got to take a deep breath and take stock of the situation. During this crisis it is critical for businesses to communicate with your customers. Maintaining their trust and confidence during the coronavirus-crisis is critical. Crisis Communication Plan 1. […]

The seriousness and global impact of COVID-19 is evolving by the hour and it’s a scary time for all. The struggle for many businesses right now is defining the right balance between showing appropriate sensitivity and empathy with the need for business continuity. In times of uncertainty, people want to know your business has the […]

What is conversational writing? It is a way of writing that imitates everyday speech. Instead of reading like a textbook, it reads more like a conversation between two friends.  Writing conversationally is not just about relaying facts. While your content is meant to teach your audience, conversational content uses a more relaxed, approachable style than, […]

When you stop to think about it, isn’t all marketing need-based marketing, especially if you include desires under the umbrella of needs? After all, desires are psychological needs, whether what a person desires is ultimately good for him or her or not. So what do people need?More timeMore moneyMore respectMore self-respectMore attentionMore social statusMore intellectual […]

I had the opportunity to attend the SAIL conference at Disney again this year. SAIL stands for Small Agency Idea Lab and Second Wind is the host organization. It’s an opportunity for small- to medium-size agencies from around the country to get together and share what’s going on in our unique industry. ABC has belonged… […]

As the coronavirus (COVID-19) continues to spread across the U.S., the potential for serious disruption to business operations grows along with it. Advance crisis communications planning is critical, yet many companies and organizations have not yet started discussing potential scenarios, stakeholder impacts and required advance communications to help mitigate impact. Waiting until you’re in a […]

As content marketing progresses, we learn more and more about how audiences interact with our content. And as we understand more, we’re able to create the best content possible, whether for our business or personal brand. If you are working to develop your personal brand, content creation is absolutely critical. Why do we say this? […]

LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you’ll find everything to make your brand shine. But that doesn’t mean that your personal brand will be an automatic success. You’ll need to know a few tactics to succeed in personal branding on LinkedIn. Why Use […]