Bill Wynkoop

Articles by Bill Wynkoop

Bill Wynkoop is an adjunct professor in the packaging department at RIT. He is the lead creative with Lazer Design Services, a premedia firm specializing in branding and identity as well as package and structural design.

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Phone #: 585-247-6600

Bill has written 2 articles for AdTalk

Bill Wynkoop

Brain Power in a Can With Smart Packaging

by Bill Wynkoop, Lazer Incorporated

Bill Wynkoop

“Out of the mouths of babes…” is an idiom that every parent is well acquainted with. Even so, it can still surprise you when it’s your child that is mouthing that darnedest thing. Such was the case for me in a recent exchange with my seven-year-old boy when he asked me how come I wasn’t as smart as him.

More startling is that I didn’t have a ready comeback, so I left the house in search of something—a boost to my brain power perhaps? Luckily for me—and for you if you get similar questions from your children—there are some new products on the market that can help us in our plight.

Sweet Treats That Are Neat: The Lure of the Package

by Bill Wynkoop, Lazer Incorporated

Bill Wynkoop

As all parents know, the checkout area of a grocery store includes at least one strong reply of “No!” to your children because, of course, it is the gateway to a battery of candy, confection, gum, and chocolate.

Sweet tooths aside, it doesn’t seem all that long ago that a stroll through this category offered little inspiration in the form of its packaging. Aside from Toblerone, Tic Tac, and a handful of others, most products were packaged in a fairly standard fashion—foil inner wrap for freshness, paper outer wrap for graphics.

Syndicated Blog Posts
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- Influencer Marketing Strategy Is Changing: How to Adapt October 4, 2019
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- 5 Emotional Intelligence Traits That Make Social Posts Resonate October 2, 2019
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- Brand Switching September 30, 2019
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- Three Ways to Make Your Bank Stand Out in Today’s Digital Market September 30, 2019
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- Veraview LLC Completes Project With Explore and More September 22, 2019
  BUFFALO, NY – Veraview LLC, a Buffalo-based multimedia communications company, has announced the completion of its two-year project with Explore & More – The Ralph C. Wilson, Jr. Children’s Museum, located at the city’s growing Canalside. The collaboration, which began June 2017 and culminated June 2019, involved the execution of the museum’s cutting-edge technology systems, […]
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- We love helping our clients shine September 19, 2019
  The Highlands at Pittsford was ready to update their 7-year-old website. The messaging was up to date, but the story needed to be told in a new way so that it could reach the right people. New videos and photos give an insider look […]
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- 5 Thought Leadership Trends That Will Impact Your Strategy September 18, 2019
  Thought leadership is a tested concept that works. But the tactics behind this strategy have changed. So what should you know about thought leadership as it is today? Let's look at the top thought leadership trends that impact strategy and how you need to respond to these trends. What You Need to Know About Thought […]
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- Historical Brands in America September 13, 2019
  John Jacob Bausch & Henry LombI recently purchased The Branding of America book by Robert Hambleton at an art gallery used book sale. One of the things that I immediately found fascinating (though not surprising in retrospect) is that most of the earlier brands in America were named after the people who founded the brands versus […]
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- The Trifecta of Transparency in the Ad Agency World September 12, 2019
  In a recent agency meeting, one leader challenged the team to become stronger business partners with our clients. To do this, she said, you need to know what keeps them up at night. To truly solve clients’ business problems, we need to have a deep understanding of what’s on the line. Everyone has something that […]
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- Cognitive Distortions & Marketing September 9, 2019
  I think everyone should learn about the most common cognitive distortions (or thinking errors) as we are all subject to them. Importantly, I have increasingly witnessed political campaigns playing to many of these errors to achieve their intended ends. I believe this is highly unethical. But understanding what these errors are will help you understand […]
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- PR Strategy: What You Need to Know About Earned and Owned Media September 8, 2019
  For years, certain assumptions have dominated PR strategy and tactics. It's handed-down wisdom, for instance, that top tier media pack more wallop than trade media. But is that really true? What are common misconceptions that people have about their PR tactics? How can you set those aside and have a sounder, more informed strategy tied […]
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- Listen First, Talk Later September 4, 2019
  You may have heard the statement, "That is why God gave you two ears and only one mouth, to listen twice as much as you speak." Listening more than you speak is good advice for any human being, but especially so for salespeople and marketers.A marketer that has not asked open-ended response questions of customers […]
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