Bill Wynkoop

Articles by Bill Wynkoop

Bill Wynkoop is an adjunct professor in the packaging department at RIT. He is the lead creative with Lazer Design Services, a premedia firm specializing in branding and identity as well as package and structural design.

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Phone #: 585-247-6600

Bill has written 2 articles for AdTalk

Bill Wynkoop

Brain Power in a Can With Smart Packaging

by Bill Wynkoop, Lazer Incorporated

Bill Wynkoop

“Out of the mouths of babes…” is an idiom that every parent is well acquainted with. Even so, it can still surprise you when it’s your child that is mouthing that darnedest thing. Such was the case for me in a recent exchange with my seven-year-old boy when he asked me how come I wasn’t as smart as him.

More startling is that I didn’t have a ready comeback, so I left the house in search of something—a boost to my brain power perhaps? Luckily for me—and for you if you get similar questions from your children—there are some new products on the market that can help us in our plight.

Sweet Treats That Are Neat: The Lure of the Package

by Bill Wynkoop, Lazer Incorporated

Bill Wynkoop

As all parents know, the checkout area of a grocery store includes at least one strong reply of “No!” to your children because, of course, it is the gateway to a battery of candy, confection, gum, and chocolate.

Sweet tooths aside, it doesn’t seem all that long ago that a stroll through this category offered little inspiration in the form of its packaging. Aside from Toblerone, Tic Tac, and a handful of others, most products were packaged in a fairly standard fashion—foil inner wrap for freshness, paper outer wrap for graphics.

Syndicated Blog Posts
- Five Key Takeaways from the 2019 IAAPA Expo December 9, 2019
  As an agency with a focus on marketing destinations and attractions, one of the biggest events we look forward to each year is the International Association of Amusement Parks and Attractions’ (IAAPA) annual expo in Orlando, Florida.
  Tipping Point Communications
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  Today you can't have a robust business without a solid personal brand. But it's not always easy to know where to start. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand. Personal branding is an important […]
  Marx Communications
- IP Propagation: The Waiting Game December 6, 2019
  So, you’re ready to launch a new website. The files are all uploaded to the server, you’ve double checked to make sure all the links are working, and Google Analytics is in place. The last step is to change your domain IP address so that the world can view your hard work. You log into […]
  Corporate Communications Inc
- Instagram Is Getting Rid of What? December 2, 2019
  The original use of Instagram was for users to showcase their photography and art. Over the years as the social medium has grown, it has become so much more. A place for people to network, interact and most importantly, LIKE. “Likes,” the metric we all pride ourselves on when it comes to an Instagram post… […]
  ABC Creative Group Inc
- How to Upgrade Your PR Strategy for 2020 November 23, 2019
  Say you need surgery. Would you go to a doctor who hasn't updated his techniques for the last 10 or 15 years? Of course not! New and better techniques have since come out and you want someone familiar with those. The same is true with your PR strategy. You want to be sure that you're […]
  Marx Communications
- Marketing Automation and the Human Factor November 20, 2019
  Today, much of a marketer's work is related to digital marketing and marketing automation. Considerations include choosing the right CRM, setting up automated sales funnels and drip email campaigns, linking online databases, making sure autoresponders are working properly, creating Google ad campaigns, feeding Facebook pages with the appropriate content, making sure the website is mobile […]
  Brad VanAuken
- What DMOs Should Do About Google Travel November 18, 2019
  Google recently tweaked its Travel section and, like many Google moves, it’s a seemingly simple change. Essentially, it’s now easier for travelers to plan a trip as Travel gathers the features of Google Flights, Hotels, Trips and Maps all in one place. It’s not necessarily a seismic shift or legit threat to DMOs at this… […]
  ABC Creative Group Inc
- Personal Branding: What It Is and How to Do It Right November 13, 2019
  Personal branding puts you in front of your brand instead of behind it. It's not about dressing you up and giving you a script. It is about taking you -- the person you really are -- and showing your audience what you're all about. A personal brand is a relatively new concept. Traditionally, CEOs were […]
  Marx Communications
- How to Set SMARTer Marketing Goals for 2020 November 12, 2019
  As we inch closer to the new year, many teams are thinking about new goals; they’re looking at the goals they set for 2019, seeing how well they did (or how much they missed by), and using that information to set new bars to clear in 2020.
  Tipping Point Communications
- 4 Things to Test Before Sending Out Your Next Email Campaign November 1, 2019
  For brands that use email as part of their inbound marketing efforts, the reality of the results can often be discouraging. Believe it or not, if your emails are seeing an open rate of 30%, your brand is actually doing quite well for itself (and depending on your industry, you may not even get as […]
  Tipping Point Communications
- How to Improve Your B2B Content Marketing October 30, 2019
  B2B content marketing has become a mainstay in many businesses. But many companies are hitting a wall -- not notching all the results that they want. What should they do? Say you notice a water spot on your ceiling. Would you demand an entire, new roof? Of course not. You would take the time to […]
  Marx Communications
- Three Ways Attraction Marketers Can Increase Foot Traffic this Holiday Season October 29, 2019
  With the holidays centered around spending time together, this time of year is the perfect excuse for destination marketers to experiment with new, family-focused events, or to leverage existing events to help generate additional turnstile turns for your attraction.
  Tipping Point Communications
- Three Ways to Overcome the Challenges of PR in Higher Education October 23, 2019
  Believe it or not, being a marketer in the world of higher education comes with its own unique set of challenges; while the fundamentals of public relations at colleges and universities are similar to those of other organizations and businesses, higher ed PR pros must constantly work to juggle different messages for different departments across […]
  Tipping Point Communications
- PR and Social Media: How to Adapt Your PR Strategy October 17, 2019
  Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands. At least, that's how it was in the beginning. But […]
  Marx Communications
- After 35 Years in the Business, My Thoughts About Marketing October 17, 2019
  Following are my stream of consciousness thoughts about marketing.People have beliefs, attitudes, values, hopes, anxieties and fears. Marketers must understand these to be successful.In marketing, less is almost always more. This is true of copy and visuals. The actual customer experience is the most important driver of brand perceptions.Building awareness is the most important marketing activity. […]
  Brad VanAuken