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Bill Wynkoop
Bill Wynkoop

Articles by Bill Wynkoop

Bill Wynkoop is an adjunct professor in the packaging department at RIT. He is the lead creative with Lazer Design Services, a premedia firm specializing in branding and identity as well as package and structural design.

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Phone #: 585-247-6600

Bill has written 2 articles for AdTalk

Bill Wynkoop

Brain Power in a Can With Smart Packaging

by Bill Wynkoop, Lazer Incorporated

Bill Wynkoop

“Out of the mouths of babes…” is an idiom that every parent is well acquainted with. Even so, it can still surprise you when it’s your child that is mouthing that darnedest thing. Such was the case for me in a recent exchange with my seven-year-old boy when he asked me how come I wasn’t as smart as him.

More startling is that I didn’t have a ready comeback, so I left the house in search of something—a boost to my brain power perhaps? Luckily for me—and for you if you get similar questions from your children—there are some new products on the market that can help us in our plight.

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Sweet Treats That Are Neat: The Lure of the Package

by Bill Wynkoop, Lazer Incorporated

Bill Wynkoop

As all parents know, the checkout area of a grocery store includes at least one strong reply of “No!” to your children because, of course, it is the gateway to a battery of candy, confection, gum, and chocolate.

Sweet tooths aside, it doesn’t seem all that long ago that a stroll through this category offered little inspiration in the form of its packaging. Aside from Toblerone, Tic Tac, and a handful of others, most products were packaged in a fairly standard fashion—foil inner wrap for freshness, paper outer wrap for graphics.

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