And how they get your emails opened and read.

I’m sure you’ve all seen articles on how to write a killer email that will inspire your readers to take action—whether that’s buying your products and services, making a charitable donation, signing up for your newsletter, or filling out a form to learn more.

But what happens if your readers don’t even open your email?

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But It Tells a Better Story With A Caption

Even a copywriter like me can understand the power of visual images in marketing. After all, a picture is worth a thousand words. But far too often, clients display stunning photographs of their work without captions. Why would you want to make readers guess at what they’re looking at?

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