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AdTalk: An Advertising & Marketing Blog — Page 2

How Content Marketing Plays Into SEO (and Vice Versa)

by Kevin Rowe

Content and SEO go together so well, it seems almost frivolous to talk about them separately. However, there still seem to be a wide variety of businesses and even marketing experts that believe these silos don’t really have a lot in common. After all,…

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How Content Marketing Plays Into SEO (and Vice Versa)

by Kevin Rowe

Content and SEO go together so well, it seems almost frivolous to talk about them separately. However, there still seem to be a wide variety of businesses and even marketing experts that believe these silos don’t really have a lot in common. After all, an Altimeter study cited by Curata found that 30 percent of […]

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US Postal Rates Change January 22, 2017

by Don Papaj

The only thing that is certain is change. And that is certainly true for the post office. The biggest change due to take affect January 22, 2017 is that Presort Standard will now be known as Marketing Mail. The wording on indicias will eventually need to be updated, and while the post office has not […]

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Everybody Needs Strategic SEO: Strategic Evolutionary Obsession

by Kevin Rowe

Are you a traditionalist? You don’t like change? You think what you have done and what you are doing is ‘good enough’. If it isn’t broken, why fix it? In marketing, business, and in life, we all get into a place of complacency (whether we realize it or…

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Everybody Needs Strategic SEO: Strategic Evolutionary Obsession

by Joe Marciano

Are you a traditionalist? You don’t like change? You think what you have done and what you are doing is ‘good enough’. If it isn’t broken, why fix it? In marketing, business, and in life, we all get into a place of complacency (whether we realize it or not). Everything is working out swimmingly, so […]

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Passing Go: Get Your Startup’s Content On the Board with Influencer Outreach

by Kevin Rowe

Before the Internet existed, we relied on board games for entertainment. While visiting my grandparents, I found myself gravitating towards the board games cabinet – and as I choked and coughed on decade-old dust, I spread out the games and looked at a…

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Passing Go: Get Your Startup’s Content On the Board with Influencer Outreach

by Kevin Rowe

Before the Internet existed, we relied on board games for entertainment. While visiting my grandparents, I found myself gravitating towards the board games cabinet – and as I choked and coughed on decade-old dust, I spread out the games and looked at all the available options. With so many games, how did we choose? As […]

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How to Help Yourself with Online Reputation Management

by Kevin Rowe

With so many consumers researching products and services online, the importance of online reputation management for businesses is undeniable. “Reputation management is ‘the new black’ in corporate strategy, according to Bruce Rogers, Forbes magazine’s Chief Insights Officer. ‘In their fight to increase revenue, grow market share, increase the stock price, attract and retain the best […]

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Choosing an Online Reputation Management (ORM) Tool – Part 1: Why You Need BOTH Automated and Human Analysis

by Kevin Rowe

With the vast majority of consumers researching purchases on the internet, it’s no surprise that so many companies are making online reputation management a chief marketing focus. Failure to consistently, thoroughly, and accurately monitor and analyze your brand could keep your company from reaching its potential – or, worse, cause serious damage to your brand. […]

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How One Customer Can Have a Big Impact on a Company’s Online Reputation

by Kevin Rowe

Years of work, extensive resources, and loads of money go into the making of a strong brand. But in today’s super-connected economy, those brands can be taken down more easily than one might expect. Not by their top competitors, but by the average Joe behind a computer or smartphone. You may deliver impeccable service, but […]

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How One Customer Can Have a Big Impact on a Company’s Online Reputation

by Kevin Rowe

Years of work, extensive resources, and loads of money go into the making of a strong brand. But in today’s super-connected economy, those brands can be taken down more easily than one might expect. Not by their top competitors, but by the average Joe …

{ 0 comments }

Choosing an Online Reputation Management (ORM) Tool – Part 1: Why You Need BOTH Automated and Human Analysis

by Kevin Rowe

With the vast majority of consumers researching purchases on the internet, it’s no surprise that so many companies are making online reputation management a chief marketing focus. Failure to consistently, thoroughly, and accurately monitor and analyze …

{ 0 comments }

Search Engine Reputation 101

by Kevin Rowe

What is search engine reputation management? It’s simply managing the type of content showing up in search engines for a specific word, as it related to you or your company. The most obvious issues is when negative content ranks in Google for your company’s or your name. Some examples are low ratings, scam articles, poor […]

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Leveraging Microsites and PPC to Test a New Startup Idea Before Launch

by Kevin Rowe

When you go swimming you have a few options before getting into the pool, 1) jump right in a hope the temperature is okay, 2) dip your foot in before jumping determining to jump or ease in, or 3) slowly move forward. Well, if you have a startup the options aren’t much different. But the […]

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Business Anniversary Ideas: Let the “Sell”-abrations Begin! by Pauline Bartel, Albany New York

by Pauline Bartel

Here’s a cause for celebration – your business anniversary!  Why not throw yourself an anniversary party where you get some fabulous gifts:

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What’s So Special About Enterprise SEO?

by Kevin Rowe

In short, it’s very different from conventional SEO. That’s because it deals with the search rankings of much larger websites. You know – those websites for companies that have millions of customers around the world. Think about it this way: any problem you’ve encountered in the past in regard to SEO will be multiplied by […]

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Effective Marketing Takes Creative Risk

by Rocky Cipriano

“Safe advertising is the riskiest advertising you can do.” – Bill Bernbach, Co-founder, BBD Advertising Agency In my book, Branding Insights for Small Business, I point out that creativity is marketing’s most underutilized tool. An ad, brochure or website is just a delivery method for a sales message – it’s the creativity in that message […]

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The Ultimate SEO Checklist for Website Redesign: Part I

by Kevin Rowe

Without proper planning during a website redesign you can decimate your organic traffic. This article is Part I in a series of articles that will create the ultimate SEO checklist for consideration when redesigning a website so that this devastation doesn’t happen to you. If you don’t want to lose traffic during a new site […]

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The Evolution of Branding II

by Brad VanAuken

I had mentioned in the previous post that branding goes as far back as recorded history. However, in the modern era, outside of brand identity development, branding activities were largely confined to consumer packaged goods companies such as General Mills, Kraft Foods, Nestle, P&G and Unilever. Then, in the mid-to-late 1990s, companies began to realize […]

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The Evolution of Branding

by Brad VanAuken

People have branded their livestock to indicate ownership since ancient times. Artisans and other merchants put their marks on their wares to indicate source, and with that, a level of quality assurance. After that, consumer packaged goods companies such as Proctor & Gamble (P&G), Kraft Foods and Unilever developed and refined the brand management discipline […]

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