Choosing an Online Reputation Management (ORM) Tool – Part 1: Why You Need BOTH Automated and Human Analysis

by Kevin Rowe

With the vast majority of consumers researching purchases on the internet, it’s no surprise that so many companies are making online reputation management a chief marketing focus. Failure to consistently, thoroughly, and accurately monitor and analyze your brand could keep your company from reaching its potential – or, worse, cause serious damage to your brand. […]

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How One Customer Can Have a Big Impact on a Company’s Online Reputation

by Kevin Rowe

Years of work, extensive resources, and loads of money go into the making of a strong brand. But in today’s super-connected economy, those brands can be taken down more easily than one might expect. Not by their top competitors, but by the average Joe behind a computer or smartphone. You may deliver impeccable service, but […]

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How One Customer Can Have a Big Impact on a Company’s Online Reputation

by Kevin Rowe

Years of work, extensive resources, and loads of money go into the making of a strong brand. But in today’s super-connected economy, those brands can be taken down more easily than one might expect. Not by their top competitors, but by the average Joe …

{ 0 comments }

Choosing an Online Reputation Management (ORM) Tool – Part 1: Why You Need BOTH Automated and Human Analysis

by Kevin Rowe

With the vast majority of consumers researching purchases on the internet, it’s no surprise that so many companies are making online reputation management a chief marketing focus. Failure to consistently, thoroughly, and accurately monitor and analyze …

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Search Engine Reputation 101

by Kevin Rowe

What is search engine reputation management? It’s simply managing the type of content showing up in search engines for a specific word, as it related to you or your company. The most obvious issues is when negative content ranks in Google for your company’s or your name. Some examples are low ratings, scam articles, poor […]

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Leveraging Microsites and PPC to Test a New Startup Idea Before Launch

by Kevin Rowe

When you go swimming you have a few options before getting into the pool, 1) jump right in a hope the temperature is okay, 2) dip your foot in before jumping determining to jump or ease in, or 3) slowly move forward. Well, if you have a startup the options aren’t much different. But the […]

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Business Anniversary Ideas: Let the “Sell”-abrations Begin! by Pauline Bartel, Albany New York

by Pauline Bartel

Here’s a cause for celebration – your business anniversary!  Why not throw yourself an anniversary party where you get some fabulous gifts:

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What’s So Special About Enterprise SEO?

by Kevin Rowe

In short, it’s very different from conventional SEO. That’s because it deals with the search rankings of much larger websites. You know – those websites for companies that have millions of customers around the world. Think about it this way: any problem you’ve encountered in the past in regard to SEO will be multiplied by […]

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Effective Marketing Takes Creative Risk

by Rocky Cipriano

“Safe advertising is the riskiest advertising you can do.” – Bill Bernbach, Co-founder, BBD Advertising Agency In my book, Branding Insights for Small Business, I point out that creativity is marketing’s most underutilized tool. An ad, brochure or website is just a delivery method for a sales message – it’s the creativity in that message […]

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The Ultimate SEO Checklist for Website Redesign: Part I

by Kevin Rowe

Without proper planning during a website redesign you can decimate your organic traffic. This article is Part I in a series of articles that will create the ultimate SEO checklist for consideration when redesigning a website so that this devastation doesn’t happen to you. If you don’t want to lose traffic during a new site […]

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The Evolution of Branding II

by Brad VanAuken

I had mentioned in the previous post that branding goes as far back as recorded history. However, in the modern era, outside of brand identity development, branding activities were largely confined to consumer packaged goods companies such as General Mills, Kraft Foods, Nestle, P&G and Unilever. Then, in the mid-to-late 1990s, companies began to realize […]

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The Evolution of Branding

by Brad VanAuken

People have branded their livestock to indicate ownership since ancient times. Artisans and other merchants put their marks on their wares to indicate source, and with that, a level of quality assurance. After that, consumer packaged goods companies such as Proctor & Gamble (P&G), Kraft Foods and Unilever developed and refined the brand management discipline […]

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CMOs and CEOs

by Brad VanAuken

According to Robert Rose, Chief Strategist at Content Marketing Institute, “The Fournaise Group conducted a study that found that while 90% of CEOs do trust and value the opinion and work of both CFOs and CIOs, a full 80% of them do not trust and are not very impressed by the work done by marketers. […]

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Are You Giving Your Business a Bad Name?

by Rocky Cipriano

Here’s a quick refresher on naming your business, product or brand. I’ve written in both my books about the importance of naming your business, but in my experience, it’s still overlooked as a critical component of a business’s overall brand image. What you call your business, product or brand can quite literally make you a […]

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How a Tagline Can Benefit Your Company – Or, how to grab your prospects’ attention in 8 words or less

by Donna Vassallo

Taglines are short, notable phrases that help define your company and distinguish you from your competitors — all in just a few well-chosen words. Personally, I think every business should have a tagline. (Then again, I am a copywriter, so I would say that.)

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Repositioning Versus Rebranding

by Brad VanAuken

Question: What is the difference between repositioning and rebranding?

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Mac Malware

by Holly Howell

I just set a record with phone support to Apple Computer this past week. Macs are not impervious to malware. It took 3 software tech support conversations (over an hour each) and a visit to the Genius Bar at the Apple Store (also over an hour) to find the malicious problem.

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The Subject is…Subject Lines

by Donna Vassallo

And how they get your emails opened and read.

 I’m sure you’ve all seen articles on how to write a killer email that will inspire your readers to take action—whether that’s buying your products and services, making a charitable donation, signing up for your newsletter, or filling out a form to learn more. But what […]

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Tribal Branding

by Brad VanAuken

With declining trust in traditional institutions, people today are increasingly using brands and consumption to express their identity and signal their values. Tribes come together under what they imagine are a shared set of values or emotions. An astute marketer can often help the tribe to link those shared values or emotions to its brand […]

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Good News for Websites in 2014

by Claire Kaler

In the ever-changing world of the WWW, this is a great time to evaluate your website. Content Management Systems (CMS) are better then ever. A CMS can allow you to easily: Make updates and changes Write blogs Add videos and photos The use of WordPress CMS has made it possible to have many features incorporated […]

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