Service Award

Bill Zulewski

The Brainstorm Service Award

Bill Zulewski,
Senior Art Director,
Travers Collins & Company

You could call Bill Zulewski “Mr. Brainstorm,” but that isn’t the name of the Club anymore.

But whether we’re calling it Brainstorm or Advertising Club of Buffalo, Bill answers the call, time and time again for the Club, because that’s his nature.

For a detail-oriented art director like Bill, the only way to do something is to do it 100%.

He’s served on the board of directors, and contributed his talents to the ADDY Show creative twice in three years. Each year, Bill plays a key role in securing top judges to be a part of our Show, and helps to ensure that Judging Weekend is always a success.

Bill also chaired the highly successful 2004 ADDY Show. This was back in the days before co-chairs. As anyone who has taken this on knows, bringing the ADDY Show to life is a Herculean task, but Bill found a way to do it, and he did it very well.

After chairing the Show, it would have been easy for Bill to drift away from Club activities to spend his free time lounging by a pool. But that’s not Bill’s way.

To aid those following in his footsteps, he compiled a comprehensive ADDY Show instruction manual that is still used to this day. Bill makes himself available to other co-chairs that have followed and is always there for them as they wrestle with the countless challenges that come with putting on such a huge production.

And when the Club announced it was changing its name to Advertising Club of Buffalo and conducting a logo contest, Bill quickly got to work. He put together a number of possible logos, and submitted his best concept. Tonight, it was announced that Bill’s work was chosen as Advertising Club of Buffalo’s identity. It is no surprise that he won for two reasons. One, he’s a very talented designer. And two, he really understands what this Club is all about. Bill “gets” the Club’s brand, what it is, and all that it should be.

He’s not the tallest guy in the world, but he always comes up huge for our organization. When it comes to anything involving the Club, it’s because he really cares.

Congratulations, Bill, on an honor most deserving.

Criteria: The Brainstorm Service Award recognizes not only hard work, but also outstanding achievement in furthering the activities and interests of the club. All past recipients have shown dedication, commitment and service to the club that went above and beyond the call of duty.