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2007 Best of Show
Category:
Non-Traditional Advertising,
Campaign
Click to read the blog
Credits:
Art Director: Anne Esse
Copywriter: Kate Sonnick
Judges Award for Best of Show
“A ball of yarn may be an unorthodox pick for Best of Show, but it’s the unorthodox that gets noticed. This grassroots idea feels right for the subject matter–the rediscovery of the craft of knitting amongst the young and creative. We were so intrigued by the entry we went online to learn more–probably a judging first. As we gathered around the monitor, we all chuckled at the blogged adventures of the Wild Woolies–which were quickly making their way around the U.S., hanging out in bars, chillin’ in trees, and lounging at the airport. The fact the campaign was so quickly embraced, adopted, loved and propagated by the people it was intended for, told us that Wild Wooly was our hands-down winner.”
– Judge Jane Murray
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Citation
Category:
Sales Promotion,
Product or Service Sales-Catalog
Credits:
Art Director/Designer: Diane Fitzgerald-Harris
Copywriter: Amy Hurd-Machamer
Print Production: Monroe Litho, Tony Harris
Photographer: Walter Colley, Andy Olenick
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Citation
Category:
Sales Promotion,
Product or Service Sales-Campaign
Credits:
Creative Director: Mike Baron
Art Director/Designer: Jeremy Schwartz, Dean Milliman Copywriter: Brandon Barr, Mike Baron
Account Executive: Elaine Naum
Print Production: Jeff Zielinski
Photographer: Tom Rafalovich
Mechanical Artist: Gail Sklair
Planner: Bob Bailey
Executive Creative Director: Jeff Gabel
Post Production: Mike Ciarico
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Citation
Category:
Sales Promotion,
Packaging-Single Unit
Credits:
Creative Director: Claire Kaler
Art Director: Monica Guilian
Account Executive: Karen LaFauci
Copywriter: Beth LaPierre
Photographer: Walter Colley
Printer/Production: Mercury Print, Hawver
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Citation
Category:
Sales Promotion,
Packaging-Campaign
Credits:
Creative Director: Patti Vonderahe
Art Director: Lauren Peone
Account Executive: Todd Bauch
Creative Supervisor: Adam Fornof
Senior Art Director: Michael Lohr
Illustrator: Rebekha Hiler
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ADDY
Category:
Sales Promotion,
Audio/Visual Sales Presentation
Click to see the video
Credits:
Creative Director: Jeff Gabel
Art Director/Designer: Jeremy Schwartz, Jeff Gabel
Copywriter: Scott Allen
Account Executive: Heather Middlebrook, Kim Diamond
Broadcast Production: Park Pictures
Post Production: Spot Welders
Planner: John Roberts
Special Recognition: Copy
“Great script writing should seem effortless and not get in the way – in this case it was so good I truly wondered if this guy was for real at first, then laughed my ass off as our white-haired Kodak executive went off the deep end into uber-rant mode. The actor is hilarious, the dialogue is superb, and damn, what else can I say but ‘I wish I had written this.’ Considering how popular this video became on YouTube, it seems the public agrees.”
– Judge Jane Murray
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ADDY
Category:
Collateral Material,
Annual Report-4-Color
Credits:
Creative Director: Jeremy Schwartz
Art Director/Designer: Jeremy Schwartz
Copywriter: Bob Steele, Scott Allen
Executive Creative Director: Jeff Gabel
Illustrator: Jeremy Schwartz
Photographer: John Myers
Mechanical Artist: Pam Lawrence
Hair & Make Up: Lorrie Lynn
Print Production: Monroe Litho
Special Recognition: Design, Special Recognition: Photography
“The 2005 Boy Scouts of America Annual Report warrants special recognition in several areas. This uniquely formatted booklet, by Partners and Napier, features a seamless combination of thoughtful typography, a coherent and consistent theme, strong writing, and distinctive printing, making for a superb, tightly integrated package. Add to this the powerful but understated photography by John Myers, and you have a stellar example of the art of corporate design. The challenging aspects of an annual report assignment are well known. When faced with the limited budgets and sometimes contradictory needs and demands of clients, it’s all too easy for a particular aspect of an AR package to end up dragging the rest of the project down. Outstanding design work, for example, can often be found hand-in-hand with mediocre photography. Unfortunate printing decisions can diminish what might be an otherwise distinctive piece. Partners and Napier, Monroe Litho, John Myers, and particularly the Boy Scouts Otetiana Council are to be commended for successfully navigating the hazardous waters of the project brief and coming up with a superb end result – as complete an annual report package as any I’ve ever seen.”
– Judge Derek Shapton
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Citation
Category:
Collateral Material,
Brochure-Less than 4-Color
Credits:
Creative Director: Karl Wiberg
Art Director: Sherri Baker
Copywriter: Karl Wiberg
Account Executive: Gina Piendel
Print Production: Mary Pat Brunson
Photographer: Stock
Mechanical: Anne Trabold
Executive Creative Director: Tim Downs
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