Contributors of the Craft


Concept & Creation

Pre-Ceremony Materials • Book of Signs, Grips & Passes • Grand ADDY Ceremony• Path to Glory Video • Book of Secrets

Partners and Napier

Max Brown, Matt Palmer, Scott Allen, Michael Kennedy, Pete VonDerLinn, Gail Sklair, Dean Milliman, Jeff Zielinski, Mike Governale, Kevin Siebert, Elaine Naum, Lisa Lodder, Deb Vanderpool, Mike Strobert.

Guild of Producers

Wendi Farkas • Farkas Productions
Andy Ryckaert • Webmixx
Mark Foggetti • Great Atlantic Pictures
Post Central

The Printed Page

Book of Secrets • ColorCentric Corporation • Andy Cooney
Book of Signs, Grips & Passes • DPI of Rochester, LLC. • Jody Sherman

The Captured Image

Pre-Ceremony Materials & Book of Secrets • Walter Colley Images
Book of Secrets (winning entries) • John Myers Photography

Gratitude & Gramercy:

Amy Pellow, Carol Cieslinski, The Studios at Linden Oaks, Josh Palmer, Mike Ciarico, Robin Vara, Ann Gilzow, Mike Inzinna, Courtney Gray, Kevin Aubrey, Joseph Mayernik, Jay Advertising, Kara Doughman, Jon Bradley, Kim Van Dam, Michael Parks, The Sauke Brothers and Peter, Kate Sonnick, Paul & Christine Knoblauch, Lindsey’s China, Unifirst Corp, Ventosa Vineyards, Hawthorne’s Restaurant, The Auditorium Center, Monty’s Korner, NapaGino’s, It’s Raining Chocolate, Carl’sCake Company.

A Grand Huzzah!

The Circle of the Creative Craft in accordance with the Rochester Advertising Federation bestows Glorious Praise upon our Fellows at XEROX Corporation, in particular Brother Bob Wagner and Sister Lisa Meath, for their most generous support of our Events and Ceremonies.

For the third consecutive year, these Sacred Pages have been created on a state-of-the-art digital color printer: the XEROX iGen3 Digital Production Press. The Book ofSecrets was printed by ColorCentric Corporation.

Members of the Board

Susan Cregan • Butler Till Media

Wendi Farkas • Farkas Productions

Patti Lachance • RIT Student
Portfolio Review & Education Chair

Pete LaFauci • cfo Solutions

Robin Lohkamp • Partners and Napier
Social Events

Joseph Mayernik • Jay Advertising
Creative Services

Dan Mulcahy
Professional Events

Amy Pellow • A Touch of Excellence

Tim Scahill • The Layer 8 Group, Inc.

Jody Sherman • DPI of Rochester, LLC.
Vice President, Membership

Pete VonDerLinn • Partners and Napier
President & ADDYs

Jeff Zielinski • Partners and Napier

Brothers and Sisters of the Circle (RAF members)

AMS Models & Talent
Andrea Liberti
Ardent Learning
Aurora Design
Brewer & Newell
Brugnoni Design
Butler Till Media Services
Christina Williams
Canfield & Tack
Catholic Courier
Clark CSM
Corporate Communications
Crystal Pix
Dalmath Associates
Fitzgerald-Harris Design
DPI of Rochester
Eastman Kodak - GCG
Eastview Mall
EJ Del Monte Corp
Jay Advertising
Jill Nabar
John Myers Photography
K2 Communications
Karen Ver Steeg
Logical Images
Martino Flynn
Metro Waste Paper Recovery
Nicholas Duers Photography
Partners and Napier
Peggy Ilacqua
Phinney Rankin
Post Central
RIT - School of Graphic Design
RIT - School of Print Media
Roberts Communications
Thresh Creative Associates

The Judges

Israel Diaz, Creative Director, Leo Burnett, Toronto Canada, has worked on some of the world’s biggest and best-known brands. Most notably: Nike, McDonald’s, Visa, Kellogg’s, Mercedes-Benz, Proctor & Gamble, General Motors, Coca-Cola and Samsung. Along the way, he’s been fortunate enough to pick up his fair share of hardware both nationally and internationally – including Cannes, British D&AD, The Clios, The International Andy’s, One Show, London International and Communication Arts. He’s done hard time at Bozell Palmer Bonner, Gee Jeffery & Partners, Cossette, and Lowe Roche. He returned three years ago for his second tour of duty at Leo Burnett, Toronto.

Jane Murray is an Associate Creative Director at Ogilvy & Mather in Toronto. Her work has been seen in The One Show, The New York Art Directors Show, New York Festivals, The London International Advertising Awards, Communication Arts, and Applied Arts. But more often, her work is seen in giant piles all over her office floor.

Steve Mykolyn joined TAXI in 2001 as Creative Director of design and interactive. The Toronto-based agency is recognized globally for its ability to seamlessly combine advertising, interactive, and design under one roof. Prior to joining TAXI, Steve was Creative Director at Organic Inc. and ICE. Over the last ten years, he has produced campaigns for Sony, Levi’s, Nike and Mini, winning hundreds of awards including Cyber gold at Cannes, a Pencil at the One Show, D&AD and Communication Arts. Steve also has a passion for books and film. In 1997, he wrote and directed El Dia La Noche Y Los Muertos, an award-winning documentary about Mexico’s Day of the Dead festival. The film was chosen to close Hispanic Heritage Month at the Smithsonian Institute. Steve’s books include the writing and design of Amusing World for photographer Russell Monk as well as Metal Leather Flesh, an exploration of motorcycle culture.

Paul Riss started his career as a Graphic Designer and stayed on that path for eight years. Four years ago, his interest turned toward general advertising. In those four years, his work has been recognized by The Cannes Advertising Festival, The One Show, London International, and Applied Arts. He currently works at DDB Canada in Toronto on Subaru, Capital One, Clorox and Canadian Tourism Commission.

Gerald Schoenhoff is the VP Associate Creative Director at Grey Worldwide in Toronto. He has been in advertising for 18 years. Gerald started out his career as an art director at FCB after graduating from the Ontario College of Art. He then went on to work at a number of agencies in Toronto. JWT, Lowe Roche, Publicis, Cossette and Taxi before joining Grey Worldwide. Gerald has built some of this countries most coveted brands such as Coke, Diet Coke, PowerAde, Barq’s, Lexus, Bell, IKEA and McDonald's. All the while, winning some of the world's most prestigious awards. He has won gold at every major national and international awards show including Cannes, The One Show, Marketing, ADDC and The Extras. His work has also been featured in the Luzure’s Archive, Applied Arts and Communication Arts.

Derek Shapton has worked on dozens of high-profile corporate and advertising assignments for clients like FedEx, Comcast, TIAA/CREF, KPMG, and Met Life. His images have been featured in Applied Arts magazine, the Communication Arts photography annual, and American Photography. He is represented in Canada by Westside Studio, and in the US by Snyder and Company. Selections from his portfolio can be seen at