2012 Rochester ADDY® Awards

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BEST OF SHOW

Category:
Mixed/Multiple Media
Consumer, Regional / National

Credits:
Jen Rampe, Senior Art Director
Julie DeRoller, Creative Director
Scott Allen, Associate Creative Director/Copywriter
Pete Vonderlinn, VP, Creative Director
Eric Scafetta, Interactive Art Director
Michael Chatfield, Account Planner
Jen Park, Engagement Planner


“Inside the judging “gallery” were hundreds of entries– posters, ads, photographs, apps, websites, logos, identities and some impressive direct mail. But one entry in particular caught my eye from the moment I walked in the room: The Ravenswood campaign. In my mind, it set the bar for judging the rest of the work. After looking at every single submitted entry, nothing I saw beat the Ravenswood campaign. It’s well-designed, the headlines stir emotion and every element hung together, supporting the larger campaign. I especially liked the POP tear-off posters. Great idea. Kudos to the team.”
—Andy Thieman


Best of Broadcast

Category:
Advertising For The Arts & Sciences
Broadcast/Electronic, Audio / Visual

Credits:
Bruce Kielar, Chief Creative Officer
Deb Benkovich, Creative Supervisor/Art Director
Tony Caccamo, Copywriter
LaBarge Media, Video Production and Editorial
Rick Cieply, Account Supervisor
Kristen Emmighausen, Assistant Account Executive


“What could be more boring than trying to fi lm a pump? Not sure, but in this case the agency did something extraordinary with the opportunity, while channeling their inner Tarantino. It’s challenging to represent industrial products well, and it can be even tougher working with real employees as your talent. The result is a marriage of concept, great voice over and beautiful cinematography which is unusual for the industry. It was fi ring on all cylinders.”
— The Six Judges


Gold ADDY®

Category:
Advertising For The Arts & Sciences
Broadcast/Electronic, Audio / Visual

Credits:
Bruce Kielar, Chief Creative Officer
Deb Benkovich, Creative Supervisor/Art Director
Tony Caccamo, Copywriter
LaBarge Media, Video Production and Editorial
Rick Cieply, Account Supervisor
Kristen Emmighausen, Assistant Account Executive



Silver ADDY®

Category:
Advertising For The Arts & Sciences
Campaign, Mixed / Multiple Media Campaign

Credits:
Tony Zanni, Designer/Typesetter/Letterpress Extraordinaire
Joseph Mayernik, Designer/Typesetter



Gold ADDY®

Category:
Advertising For The Arts & Sciences
Campaign, Single Medium Campaign

Credits:
Ann McAllister, Creative Group Supervisor
Karrie Gurnow, Art Director
Gretchen Bye, Copywriter
Michael Chatfield, Account Planner
Amos Kennedy, Letterpress Artist



Gold ADDY®

Category:
Advertising For The Arts & Sciences
Collateral, Poster

Credits:
Ann McAllister, Creative Group Supervisor
Karrie Gurnow, Art Director
Gretchen Bye, Copywriter
Michael Chatfield, Account Planner
Amos Kennedy, Letterpress Artist



Gold ADDY®

Category:
Advertising Industry Self-Promotion
Campaign, Mixed / Multiple Media Campaign

Credits:
Karrie Gurnow, Art Director
Matt Palmer, Copywriter
Kevin Siebert , Interactive Art Director
Scott Wolf, Interactive Art Director
Jeremy Schwartz, Senior VP/Executive Creative Director
John Roberts, Chief Strategic Officer
Mary Khuns, Account Supervisor
Jeff Zielinski, Print Production Manager
Melissa Smith, Project Manager
Erin Dwyer, Proofreader
Myers Creative Imaging, Photography
Tony Zanni, Canfield & Tack, Digitech, Letterpress/Printing



Gold ADDY®

Category:
Advertising Industry Self-Promotion
Campaign, Single Medium Campaign

Credits:
Karrie Gurnow, Art Director
Matt Palmer, Copywriter
John Roberts, Chief Strategic Officer
Jeremy Schwartz, Senior VP/Executive Creative Director
Mary Khuns, Account Supervisor
Jeff Zielinski, Print Production Manager
Melissa Smith, Project Manager
Erin Dwyer, Proofreader
Myers Creative Imaging, Photography
Canfield & Tack, Printing



Silver ADDY®

Category:
Advertising Industry Self-Promotion
Creative Services and Industry Suppliers, Broadcast

Credits:
John Myers, Director
JR Kraus, Director of Photography
Rob MacGowan, Editor



Gold ADDY®

Category:
Advertising Industry Self-Promotion
Creative Services and Industry Suppliers, Cards / Invitations / Announcements

Credits:
Jean Komendera, President/Gold Dog Communications
Chrissy Ortiz, Art Director/CD/Gold Dog Communications
Brewer & Newell, Printer