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2007 Best of Show
Category:
Non-Traditional Advertising,
Campaign
Click to read the blog
Credits:
Art Director: Anne Esse
Copywriter: Kate Sonnick
Judges Award for Best of Show
“A ball of yarn may be an unorthodox pick for Best of Show, but it’s the unorthodox that gets noticed. This grassroots idea feels right for the subject matter–the rediscovery of the craft of knitting amongst the young and creative. We were so intrigued by the entry we went online to learn more–probably a judging first. As we gathered around the monitor, we all chuckled at the blogged adventures of the Wild Woolies–which were quickly making their way around the U.S., hanging out in bars, chillin’ in trees, and lounging at the airport. The fact the campaign was so quickly embraced, adopted, loved and propagated by the people it was intended for, told us that Wild Wooly was our hands-down winner.”
– Judge Jane Murray
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