2012 Rochester ADDY® Awards

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Mixed/Multiple Media
Consumer, Regional / National

Jen Rampe, Senior Art Director
Julie DeRoller, Creative Director
Scott Allen, Associate Creative Director/Copywriter
Pete Vonderlinn, VP, Creative Director
Eric Scafetta, Interactive Art Director
Michael Chatfield, Account Planner
Jen Park, Engagement Planner

“Inside the judging “gallery” were hundreds of entries– posters, ads, photographs, apps, websites, logos, identities and some impressive direct mail. But one entry in particular caught my eye from the moment I walked in the room: The Ravenswood campaign. In my mind, it set the bar for judging the rest of the work. After looking at every single submitted entry, nothing I saw beat the Ravenswood campaign. It’s well-designed, the headlines stir emotion and every element hung together, supporting the larger campaign. I especially liked the POP tear-off posters. Great idea. Kudos to the team.”
—Andy Thieman

Best of Broadcast

Advertising For The Arts & Sciences
Broadcast/Electronic, Audio / Visual

Bruce Kielar, Chief Creative Officer
Deb Benkovich, Creative Supervisor/Art Director
Tony Caccamo, Copywriter
LaBarge Media, Video Production and Editorial
Rick Cieply, Account Supervisor
Kristen Emmighausen, Assistant Account Executive

“What could be more boring than trying to fi lm a pump? Not sure, but in this case the agency did something extraordinary with the opportunity, while channeling their inner Tarantino. It’s challenging to represent industrial products well, and it can be even tougher working with real employees as your talent. The result is a marriage of concept, great voice over and beautiful cinematography which is unusual for the industry. It was fi ring on all cylinders.”
— The Six Judges