TrueNorth Marketing, Inc.

OVER 25 YEARS IN STRICTLY B2B MARKETING FOR MANUFACTURING, TECHNOLOGY, BUSINESS SERVICES & START-UPS.

585-764-2513 Company Website

TrueNorth Marketing provides our clients with business-to-business (B2B) marketing and advertising services. Our capabilities include marketing programs planning, content development and creative design for all media including print and digital.

Our content development and design services for web sites and collateral materials are utilized by firmly established and new, growing companies throughout the world that are doing business in the technology, manufacturing and service industries. Some of our customers include Fortune 500 businesses or major manufacturing holding companies. Other clients are small- to medium-sized successful new businesses with unique marketing needs.

Almost all of True North customers find us through referrals from existing customers because of our creativity and flexibility in cost and scope of projects.

Services
• Strategic Marketing Planning / Outsourced CMO for Start-Ups
• Corporate Branding and Product Branding
• Web Site Consulting and Web Site Design
• Graphic Design and Art Direction
• Product Launch Materials
• Marketing Collateral Copy Writing and Design
• Direct Mail, Print and Digital
• Trade Show Booth Graphic Design
• PowerPoint Presentations
• Photo Digital Effects and Retouching
Products
- Marketing Planning
- Content Generation for:
- Web sites
- Collateral
- Trade Show Booths
- Presentations
- Infographics
- White Papers
- Direct Marketing Campaigns
Equipment & Facilities
TrueNorth Marketing has been carbon neutral since 2012 with most of our team's home offices in the New York area. We use Monday.com as our project management platform for clients to track progress on projects in-the-works, access marketing assets and communicate directly with team members at any time.
Connect
585-764-2513 | Website
3476 Atlantic Ave
Penfield, NY 14526, Monroe County
Rochester NY   Region
Year Founded: 1999
Employees: 1-5
Industries Served
Manufacturing
Technology
B2B Services
Start-ups

Major Clients
Allworx, Inc.
Ambrell, Inc.
ANKOM Technologies
Boulter Industrial
Brawn Mixers
Carestream, Inc.
Calvary Automation
Churchville Fire Equipment
Commercial Energy Partners
G.W. Lisk
InTest Thermal Solutions
IRSS Canada
JAM Industries
L3Harris
MSHS Global
Northern Air Systems
NYMAT
Network Innovations
Patriot Towers
PGM Corp.
QED Distributors
REDCOM
Sydor Optics
Titan International
Videology, Inc.





Awards
2019 Frost & Sullivan Manufacturing Leadership Marketing Partner Award
2020 Pinnacle Award - Carestream NDT Non-Glass DR Product Launch
2022 Stevie Award - Carestream NDT White Series for Technical Mkt.
Testimonials
“Been There Every Step of the Way.”
From our first year in business to becoming Rochester’s Number One Fastest Growing Company, a leading division of L3, and now a part of L3Harris, TrueNorth has been there every step of the way as our marketing partner and brand ambassador.
Eileen Yatteau, Communications Manager
L3Harris
______
“Knows B2B Inside and Out.” Kris is a one-of-a-kind talent – and the TrueNorth team is creative, sharp, fun to work with, and knows business-to-business inside and out. I cannot think of anyone I’d rather work with when I need a big idea done right.
Jeffrey A. Smith, Communications Director
Vinyl Siding Institute
______
“Breakthrough Creative.”
I have always been impressed by TrueNorth’s ability to translate strategy into compelling, breakthrough creative. Kris is a seasoned, smart and effective marketer. I highly recommend her.
Derrick Daye, Managing Partner
The Blake Project
______
“TrueNorth is Not Like Other Groups; They Truly Want Our Business to Succeed.” We have used TrueNorth Marketing for all of our marketing needs, from maintaining our website, to trade show support and special programs. They have done a variety of projects for us and have done a great job with all of them. TrueNorth is not like other groups; they truly want our business to succeed and will go the extra mile to make that happen. They continue to focus on results-driven solutions to all of our needs. I would recommend TrueNorth to any small or large business.
Todd Hockenberger, President
PGM Corp.
______
“Professionalism, Creativity and Positive, Upbeat Energy.”
Ten plus years we’ve had the pleasure of working with TrueNorth, they never ever cease to amaze. They’re innovative, fresh ideas help to re-invent our products year after year. As a result of their efforts, we’ve expanded our client base, heightened brand awareness and continue to experience positive growth. TrueNorth has played an integral role in the development of our website, key marketing campaigns, presentations and annual ads for digital and print publications. The teams’ professionalism, creativity and positive, upbeat energy guarantees success to any project they take on.
Anne Marie Strobridge, Vice President
Healthcare Technology
______
“Network Innovations Now Has a World-Class Brand Identity.”
TrueNorth worked with Network Innovations Inc., headquartered in Calgary, Alberta, Canada, to re-brand its divisional offices worldwide to carry the Network Innovations name. Acquired by Network Innovations over the past six years, 2connect-IT in the Netherlands, Aurora Telenet in Canada, and GMPCS Personal Communications in Fort Lauderdale, Florida, are now operating as Network Innovations companies. Operating under the Network Innovations name and brand promise clarifies our organizational structure to customers and suppliers. With the help of TrueNorth, Network Innovations now has a world-class brand identity and digital and print marketing continuity to support our global presence as an industry leader.”

Tim Young, VP Business Development
Network Innovations
______
“This launch was more successful than I would have ever imagined.”
Great job preparing and putting on the Foxwoods event! We took some risks during this launch and they paid off! This was more successful than I would have ever imagined. We had people comment on the excellent quality of our marketing effort, the cool theme and the significant BUZZ it created a the show. The ultimate compliment came from the Janx team – who wanted to be a walking billboard for us by asking for HPX-1 t-shirts and the people from NASA who wanted extra copies of our marketing poster to put up in their home offices and give away! The amount of customers going through our sneak peak area was phenomenal – I believe at least 50% of the total show attendees took a walk and an elevator ride to come see our team, hear our message and experience our product.
Marty Graen, Worldwide General Manager
Carestream NDT Solutions
______
"They marketing perspective is highly valued by our team."
I think what sets TrueNorth apart from our other partners is the ability to quickly grasp the essence of our industry, and in particular, how to optimize Ambrell’s differentiation as a global manufacturer in a $500 million market space. Kris has taken it upon herself to become deeply engaged in an industry that is rapidly changing. Her perspective of these changes is highly valued and has had a significant positive impact on our strategic marketing decisions, which includes a major worldwide re-branding initiative and inbound marketing support. Additionally, her ability to identify and superbly execute key tactical activities in support of our strategy has made Kris an invaluable partner for our global marketing team.
Tony Lucido, Director of Global Marketing
Ambrell, Inc.
______
"TrueNorth's creative sort of stunned us. We loved what you submitted for the RFP."
Thomas Battley, Executive Director
Rochester Regional Photonics Cluster & New York Photonics
______
"We have a site that looks highly professional - in the top tier of other sites in our industry."
We are very pleased with the website design and functionality that TrueNorth provided Churchville Fire Equipment. The content management system TrueNorth custom-built using UMBRACO allows us total control of our content, without the need for an outside agency or a staff member with web development capability. TrueNorth's project management, creative and implementation was seamless and I would recommend them to anyone looking for a website service provider.
Dave VerSteeg, Vice President
Churchville Fire Equipment
______
The feedback regarding our new website, from in-house stakeholders to the brokerage community and individuals far and wide, has been nothing short of outstanding. It was a distinct pleasure working with a team that was quick to understand our business, listen to our ideas, make suggestions and give guidance from both past experience and knowledge of cutting-edge technology, and bring results that push the envelope. And besides that, you are just realLY nice people. Thanks for your help, patience and expertise.
Marc Goldfischer
, Marketing Manager
Buckingham Properties, LLC
______
The TrueNorth Team put together an awesome website for us. I can honestly say that we got a 50k looking website for 20k. Customers tell us that we have the most professional looking website in our industry.
Mark Chaney, President
Calvary Automation, Inc.
______
We consider TrueNorth an extension of Davenport Machine, they are an excellent on-demand creative resource.
Robert J. Brinkman, CEO
Brinkman International Group
______
Our GetThere representative really likes the Travel Connection logo you designed. He said "Its cool, I've never seen one like it".
Cathy Corts
Executive Assistant
Bausch & Lomb
______
I believe good marketing is such a crucial factor in growth. Thanks for your consistent efforts and great results.
David Frink
Director of Business Development
The Ideal Group
______
Thank you for the outstanding job you did within a demanding time frame on our brochure. It looks great and will help us market more effectively.
Deb Nicholas
Marketing Manager
Sage Group, Senior Living Experts
______
If there is one thing I have learned it's the importance of quality vendors and the relationships you build with them. Every year TrueNorth manages to improve on the design quality of our 80-page product catalog. The creativity and professionalism that TrueNorth has demonstrated makes them a preferred marketing supplier.
Jim McDermott
President
Graphik, Inc.
______
"Simple Closures could not be happier with the new design and e-commerce solution that TrueNorth provided us."
Our new site allows us to market our clothing line with confidence. The BigCommerce shopping cart platform that TrueNorth integrated into our site allows us flexible content management tools and gives our customers an easy and secure shopping experience." 
Carolyn Dow
Simple Closures
San Francisco, CA
______
True North's understanding of the web and corresponding technologies helped us create a web site with all of the features and benefits needed to be successful. Truenorth's excellent design and development skills produced a fantastic looking and working site on time and within budget.
Michael Shacket
President
cpaTrax
Certifications
Certified WBE: Women-Owned Business
Associations
Rochester Business Alliance
Rochester Women's Network
AMA
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Address
3476 Atlantic Ave Penfield, NY 14526
Monroe County, Rochester NY   Region
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Additional Offices
TrueNorth Marketing has been carbon neutral since 2012 with most of our team's home offices in the New York area. We use Monday.com as our project management platform for clients to track progress on projects in-the-works, access marketing assets and communicate directly with team members at any time.
Kris Leary

Kris Leary
President
585-764-2513

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