ABC Creative Group began as a commercial photography and design studio in 1986. In the many years since, we have evolved into a full-service marketing agency that prides itself on strong creative capabilities and solid marketing strategy.
We are dedicated to our clients’ needs and proud of our foresight in adding services like Web development, digital advertising, media management, social networking expertise, content generation and video production over the past three decades.
The idea always comes first here and we believe in developing a strong message that speaks to the unique selling point before diving into an equally creative strategy.
With our idea-based marketing philosophy always at the core, we produce powerful campaigns using print pieces, digital assets, video production and anything else we can think of to bring our clients success.
Van Duyn Home & Hospital wanted to increase residency with a lighter spin on a traditionally difficult subject. Nursing homes in general do not necessarily have positive images in the minds of families and those committed for care.
ABC dug deeper into the community and cooked up a concept worth capitalizing on. The nursing home was less about long-term care later in life and more about connecting with peers. The campaign ABC developed promoted this community. Van Duyn was not a place to be alone and depressed, but a place to enjoy life and, in many ways, relive one’s glory days.
Madison County, located in New York, wanted to create a destination while getting folks to eat local and buy local. Inspired by a great farm-to-table restaurant scene, ABC urged Web influencers and visitors alike to “Eat. Drink. Repeat.” in the MadFoods campaign focused on foodies.
ABC built the initiative on a hip and almost hypnotic logo that branded the madfoods.com website. The campaign was designed to be self-sustaining with crowd-sourced Web content coming from local restaurateurs, writers and reviewers as well as visitors to the site, which includes eatery listings, related events and lodging recommendations.
One of North America’s premier fire and municipal truck manufacturers wanted to bump its intense competition off the top to become No. 1. We created a stunning series of print ads to kick off KME’s campaign to grab attention.
As KME’s agency of record, ABC also handled video production and collateral to inspire reps from across the country at the annual sales meeting. Direct mail and trade show displays were designed to draw sales on the floors of the industry’s biggest conventions.
The Greater Binghamton Convention & Visitors Bureau was having an identity crisis. With no consistent look and feel, the bureau also wanted to target niche markets like traveling sports teams and golfers.
ABC built a cohesive brand starting with the main website. The refresh carried over to print pieces, advertising and microsites intended to engage key demographics.
The five counties spanning Route 81 across New York State wanted a Web app with geo-tracking capabilities to direct travelers on I-81 to local gas, food, lodging and attractions.
Our definitive listing for mobile and desktop users alike was designed to attract travelers from Canada to the north down to Pennsylvania in the south.
ABC flooded high-traffic visitor centers and rest areas along the corridor with strategically simple signage custom-designed for each unique location. In addition to targeting through travelers, ABC placed behavior- and geo-targetted digital ads to grab trip planners on search engines and websites.
Travelers love to feel like a local when they’re away from home and food fans crave farm-to-table tastes. This 10-county region wanted to capitalize on the movement with a grant from New York state.
Working carefully within state guidelines, ABC put a fresh spin on Central New York agriculture with CNYFresh. The initiative tantalizes roaming locavores with organically-grown produce, vibrant farmers markets, unique food-focused festivals and locally-sourced restaurants across Central New York.
The Onondaga County Resource Recovery Agency (OCRRA) needed to get people excited about recycling. Unless your talking trash (as opposed to talking about trash) – no easy task. So, OCRRA wanted a brand and a strong call to action to encourage recycling and educate the public.
Three words: Blue. Bin. It. Actually one word (BlueBinit) because ABC actually made it up. That catchy tagline inspired a multimedia, multi-lingual campaign that was both light and heady while conveying a strong message.
The 1000 Islands International Tourism Council launched a completely revamped visit1000islands.com .
The interactive design integrates the latest digital trends and technology, including dynamic video and rich imagery that emphasize the greatest natural and recreational assets of the 1000 Islands Region.
A custom-developed database points users to the numerous attractions, communities, events and accommodations in both the U.S. and Canada. The streamlined sitemap intuitively delivers key information and engaging content to both first-time and returning visitors.
The mobile-friendly website focuses on the region’s proximity to a number of major markets, including New York City, Boston, Ottawa, Toronto and Montreal.
Dairylea turned to ABC for assistance with membership communications, print advertising and the annual report for the cooperative that covers the Northeast. As agency of record, ABC also provided many materials for the organization’s annual meeting.
In addition to creating all meeting invitations and signage, ABC traveled across the region each year to highlight annual honorees with photos used in print materials and video played at the event.
The Firemen's Association of the State of New York (FASNY) needed to reverse a decade-long decline in the number of volunteer firefighters across the state. So ABC created an unprecedented recruitment drive that included everything from television spots to online resources that equipped any department with the tools needed to attract new members.
The campaign connected the public and fired up FASNY membership to create maximum engagement and exposure. We utilized every medium to get the message out and draw recruits in.
The Central New York Travel Region wanted to get back to its roots to create a national destination. The former hop capital of the world currently hosts legendary craft breweries and a solid crop of new ones – along with pioneers in New York’s distillery and hard cider businesses.
ABC went to work creating a website chock full of business listings, events and the latest news from one of the country’s hottest brew hotbeds. Given our product, social engagement managed by ABC quickly took off along with PR and a series of print ads promoting “America’s Craft Brew Destination” has earned numerous industry awards.