Mary Therese Friel, LLC

MTF | The Mary Therese Friel Modeling Agency
Professional Models & Talent | Complete Training Program

585-624-5510 Company Website

The Mary Therese Friel Modeling Agency is Upstate New York’s finest resource for professional models and talent. We represent women, men, teens and children in a wide range of ages, sizes and types, for all types of work.

We also offer the region’s best training in the areas of modeling, acting, pageantry, self development and leadership.

Our company was established in 1987 by Mary Therese Friel, Former Miss USA, Ford Model, National Spokesperson, Goodwill Ambassador and Author. Personal service is our hallmark! We invite you to connect with us by phone, email or through social media. We look forward to hearing from you!

About the Owners...
Mary Therese Friel, President & CEO
Mary Therese founded the company in 1987. She is a former Miss USA, Ford Model, National Spokesperson, Goodwill Ambassador and Author. Her career in the modeling industry began at age 11 and spans five decades. Her extensive experience as a model, celebrity, coach and agent, positions her as the region's foremost expert in the field.

Kent Friel, Executive Director
Kent Friel joined the company in 1995 as a full partner and has contributed to more than 30 years of the agency’s success, in the training and development of models and talent, casting, production and management.

Services
We are a full-service agency, providing professional models and actors to clients for photo shoots, film and video productions, fashion shows and live events.

The Mary Therese Friel Modeling Agency represents a very diverse group of women, men, teens and children, in a wide range of ages, sizes and types.

We offer the region's best training and development. Our Modeling and Self Development Training Program is a highly acclaimed course that teaches the skills and techniques necessary to be a professional model or actor. The program has a well rounded approach to building confidence and training models to present a polished and professional image.

We offer high quality professional modeling portfolios and composite cards that are produced, styled and photographed by top industry experts. MTFMODELS portfolios are available only to members of the agency and come complete with ongoing agency guidance and representation.

At The Mary Therese Friel Modeling Agency, we care about our models and their dreams. We take the extra time and effort to establish a one-on-one relationship with our talent. MTF Models are trained to perform with a high level of professionalism and skill and are offered expert guidance and support.

Are you interested in becoming a model or actor with The Mary Therese Friel Modeling Agency? Get started by clicking here: https://forms.gle/589vXVB1bQc48GnHA
Equipment & Facilities
The Mary Therese Friel Modeling Agency occupies a 1500 square foot multi-level studio which includes casting and training rooms, a photo studio, client lounge and executive offices. We have a large lighted parking lot and are conveniently located in Mendon, a short drive from Downtown Rochester and close to exit 45 on the NYS Thruway.
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Connect
585-624-5510 | Website
20-102 Assembly Drive
Mendon, NY 14506, Monroe County
Rochester NY WNY Region
Year Founded: 1987
Industries Served
We serve clients who can benefit from the value that professional models and talent add to creative projects. These clients exist in a wide range of product and service industries, including fashion, entertainment, retail, manufacturing, textiles, financial services, higher education, tourism, health care, information technology, professional services, food & beverage, and more.
Major Clients
The Mary Therese Friel Modeling Agency works extensively with Advertising Agencies, Marketing Companies, Public Relations Firms, Commercial Photographers, Film/Video Directors and Producers, Casting Directors, Designers, Stylists and Merchants.

Please visit @MTFMODELS on Facebook to see recent work, or visit www.MTFMODELS.com for a complete listing of clients and credits.
Awards
Mary Therese Friel is a celebrated community leader. She has been honored with the following awards:
Women of Excellence, RBJ 2023
Community Leader of the Year, Rochester Saint Patrick's Day Parade 2023
Silver Achievement Award, AAF Greater Rochester 2022
ICON Success and Leadership Award, RBJ 2021
"W" Award Honoree, Rochester Women's Network 2018
Diamond Award, S.U.E. Magazine 2017
Hall of Fame Award, All Women Rock 2016
Chairmans Award, Causewave Community Partners 2014

Models and Talent from The Mary Therese Friel Modeling Agency have been featured in many AAF and AMA award winning projects.
Testimonials
"I have always looked up to Mary Therese for the level of commitment that she gives to her work and the positive energy that she brings everyday. She encourages women to be ladies and men to be gentlemen, meaning to be examples of greatness in the world, both in beauty and poise as well as humanitarian efforts. She demands the best from her models, but simply to make each person the best they can be."
- Gretchen G.

"Mary Therese is such a strong leader to all of her talent. Every time I hire her talent I know without a doubt, that the person who walks through the door will be prompt, courteous, and will put 100% effort into our project."
-Heather R.

"Mary Therese and Kent are incredible! They are the ultimate professionals and place their clients and their reputation at the forefront of everything they do. Their commitment to excellence is second to none and we can think of no finer agency, or people for our children and our family to work with and call our friends! We highly and strongly recommend the Mary Therese Friel Modeling Agency to anyone interested in starting a career in the industry."
-Langston M.

"Love working with Mary Therese and Kent, they are the real deal!"
-Derek L.

"Mary Therese has always been courageous and bold in her willingness to lead, in demanding excellence from herself, and in clearly communicating her high standard of expectations from others. Mary Therese is exacting in her work ethic, holding both herself and others accountable to the highest standards.
-Carolyn M.

"We have had a wonderful experience working with Mary Therese and Kent. They are both excellent role models and so dedicated to the success of their models. Their encouragement and guidance has allowed my daughter’s confidence and professional maturity to blossom. I am so pleased!"
-Anna E.

"I am so impressed with Mary Therese’s ability to motivate and inspire people of all ages and genders, but specifically girls and women. We live in a culture of self-absorpion and self-promotion, so it is refreshing to see a woman who is pulling others up with her, and creating opportunities for self-growth."
-Katherine C.

"Causewave Community Partners has been privileged to work closely with Mary Therese and her company for two decades. During this time, Mary Therese has continued to support many of Causewave’s Community Impact Campaigns by providing talent for the production of countless public service announcements. Through these PSAs, she has helped to educate the region about critical issues such as traffic safety, student attendance, caregiver respite and cancer screening."
-Elizabeth M.

"As one of the talent models with Mary Therese Friel LLC, I can say it is an honor and privilege to be one. Since I began working with them, it has been nothing short of a wonderful experience. Mary Therese and Kent are the awesome BEST! They are not only top notch professionals but are just good, down to earth people. What they do and how they are able to do what they do is remarkable. From the thorough training they provide, up to the work or career a model wishes to achieve, they treat everyone fairly, honestly, with a no non-sense frankness, sincerity and genuine caring, yet everything they do is always in the best interest of all. They insist on and promote the highest standards of professionalism and integrity."
-Cliff E.

"Mary Therese and Kent are very good at instilling confidence in their models. My daughter took valuable classes, learning several components of modeling. She has had many opportunities to apply what she has gained from the agency. All of Mary Therese's models always look so professional not only in the work they do, but how they show up to work also. We have both learned so much from Mary Therese and Kent. I personally appreciate all the work they do for our community."
-Donna T.

"I've worked with MTF for over a decade. The MTF team are always professional, always looking out for their models, and most importantly always willing to go the extra mile for their clients. I highly recommend the Mary Therese Friel Agency."
- James M.

"I have taken modeling classes in New York City and MTF Models was superior by far!!!"
- Sheila M.

"A business like Mary Therese Friel Modeling Agency is a once in a lifetime opportunity to follow your modeling dream."
- Sue M.

"Mary Therese and Kent are always professional, well-organized and nurturing in a way that brings out the best in the models. I would not hesitate to recommend this agency to anyone interested in pursuing modeling."
- Julie H.

There are many positive reviews about The Mary Therese Friel Modeling Agency published on Google, Facebook and with The Better Business Bureau.
Certifications
The Mary Therese Friel Modeling Agency is Certified by The State of New York Department of Labor to Employ Child Performers. We offer our clients complete compliance with state regulations governing the hiring of models and actors who are under 18 years old.
Associations
Better Business Bureau A+ Rating
Member of AAF Greater Rochester
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Address
20-102 Assembly Drive Mendon, NY 14506
Monroe County, Rochester NY WNY Region
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Additional Offices
Mailing Address:
1251 Pittsford Mendon Rd.
Mendon, NY 14506
Key Contacts
Mary Therese Friel, President & CEO
Kent Friel, Executive Director

1987 - 2017
1987 - 2017

Celebrating 30 Years!

Eastman Kodak Co.
Eastman Kodak Co.

MTF Model: Mary Caitlin M.
Photo: Brian Wilder

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Eastman Kodak Co.
Eastman Kodak Co.

MTF Model: Mary Caitlin M.
Photo: Brian Wilder

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Eastman Kodak Co.
Eastman Kodak Co.

MTF Model: Megan O.
Photo: Steve Kelly

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First Niagara Bank
First Niagara Bank

MTF Model: Christina F.
Creative: Jay Advertising

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First Niagara Bank
First Niagara Bank

MTF Model: L. Rashad A.
Creative: Jay Advertising

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St. John Fisher College
St. John Fisher College

MTF Model: Gennyliz M.
Creative: Jay Advertising

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Frontier Communications
Frontier Communications

MTF Models: Haley & Brandon
Creative: Dixon Schwabl

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Five Star Bank
Five Star Bank

MTF Models: Rebika, Genna, Chantha & Jimmy
Photo: Kurt Brownell

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Causewave Community Partners
Causewave Community Partners

211 Early Help Seeking
MTF Model: Irene K.
Creative: Brandtatorship

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Causewave Cmmunity Partners
Causewave Cmmunity Partners

Chairmans Award
Mary Therese Friel & Kent Friel

Causewave Cmmunity Partners
Causewave Cmmunity Partners

Distracted Driving
MTF Model: Sydney D.

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Causewave Cmmunity Partners
Causewave Cmmunity Partners

Distracted Driving
MTF Model: Rachael T.

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Causewave Community Partners
Causewave Community Partners

Donate Life
MTF Model: Julia J.
Photo: Myers Creative Imaging

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Causewave Community Partners
Causewave Community Partners

Summer Smash Invitation
MTF Model: Jessica B.
Photo: Myers Creative Imaging

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Strong National Museum of Play
Strong National Museum of Play

MTF Models: Mia, Alina, Noah & Eric
Photo: Myers Creative Imaging

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Fine Art Photography
Fine Art Photography

MTF Model: Ricky
Photo: Carrie Mateosian

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Emmerson Street Catalog
Emmerson Street Catalog

MTF Model: Julie
Photo: Walter Colley

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Rochester International Jazz Festival
Rochester International Jazz Festival

MTF Model: Blythe
Photo: Myers Creative Imaging

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Fashion Week of Rochester
Fashion Week of Rochester

MTF Model: Emily
Photo: Carlos Ortiz

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Tobacco Free NYS
Tobacco Free NYS

MTF Models: Gennyliz, Charlie & Hunter
Photo: Ken Buschner

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Lifetime Health
Lifetime Health

MTF Model: Simone
Photo: Myers Creative Imaging

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HealthNow
HealthNow

MTF Model: Jacob
Photo: Walter Colley

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Scott Miller Salon
Scott Miller Salon

MTF Model: Candace
Photo: Carrie Mateosian

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Finger Lakes Racetrack & Casino
Finger Lakes Racetrack & Casino

MTF Models: Mia, Marianne & Elvis
Photo: Myers Creative Imaging

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Hasbro Toys
Hasbro Toys

MTF Model: Cameron
Product: Spiderman & Friends Plush Toy
Photo: Myers Ceative Imaging

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Ferris Hills
Ferris Hills

MTF Model: Kathleen
Photo: Matt Wittmeyer

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Eastman Kodak Co.
Eastman Kodak Co.

MTF Models: Blythe, Kayleigh & Jessica
Photo: Steve Kelly

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Next StepU Magazine
Next StepU Magazine

MTF Model: Patrick
Photo: Matt Wittmeyer

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Team Cher - Athletica USA
Team Cher - Athletica USA

MTF Model: Alisa
Photo: Myers Creative Imaging

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