As a copywriter, publicist and communications consultant here's what Bob will do for you:
Increase visibility and awareness of your people, products, and services
Solidify your customer, client, patient, and referral-base loyalty
Improve communication within your company or organization
Fortify your fundraising and development efforts
Promote and populate your special events (and script them, too!)
Defend your good name and reputation if your organization faces lawsuits, regulatory sanctions, criminal proceedings, internal/employee issues, and other controversial situations
Strategic communications planning and consultation
Press releases, backgrounders and follow-up with the news media
Special event “fill-the-room” and “day-of” news promotion
Booklets, handbooks and annual reports
Traditional marketing communications print materials
Website/Internet writing, organization and content management
Crisis communications planning, media relations, and execution
Speeches and presentations
Audio and video scripts and production
Articles, letters, bulletins, and newsletters
Advertising and promotion in print and broadcast
Op Ed/Speaking Out essays
Equipment & Facilities
Telephone, cell phone, fax, e-mail, Palm Pilot, lap top, desk top, digital camera, pen, pencil, paper...you get the idea!
6 Colonial Pkwy
Pittsford, NY 14534,
Monroe County Rochester NY Finger Lakes Region
Year Founded: 1999
Mortgage & Finance
Internet and Web-based Services
Consumer Products & Services
Non-profit healthcare and social service agencies
Biomedical and Healthcare Rochester Immediate Care/Exigence Group (Buffalo, NY) Palm Beach (Fla.) Clinical Research Organization Univ. Rochester Medical Center Univ. Rochester Cancer Center Highland Hospital Unity Health/Park Ridge Hospital Brighton Surgery Center Rochester Endodontic Associates Senior Fitness Productions/Betty Perkins-Carpenter
General Public Relations and Writing Davie Kaplan CPA LLP dockside.net, Inc. St. John's Senior Communities/Brickstone/Green House homes Dixon Schwabl PR (Tompkins County Economic Development) Dalmath Associates (Rochester Diversity Council, others) Adam Communications Sundance Marketing (Viking International Furniture, Vitoch Interiors, Molye Chevrolet, West Diamonds & Jewelry, Tanglewood Manor & Memory Garden - Jamestown) Rochester Area Mortgage Services/Prime Mortgage Corp.
Writing and Public Relations for Non-Profits Rochester Area Business Ethics Foundation Rochester Business Ethics Awards Monroe Community College Foundation Sisters of Mercy/Mercy Outreach Center CURE Childhood Cancer Association Epilepsy Foundation-Rochester, Syracuse, Binghamton
Bob is a former public information director and spokesman for Strong Memorial Hospital and the Univ. of Rochester Medical Center. He’s been a publicist and copywriter at Gannett Rochester Newspapers/Democrat & Chronicle/USA Today; a writer/producer at the Educational Communications Center/SUNY-Brockport; and a part-time marketing and communications manager at the Epilepsy Foundation.
He’s written more than 1,200 press releases and promoted hundreds of new and continuing services, products, and special events. His work has appeared in all of the Rochester-area print and broadcast media as well as statewide and nationally in The New York Times, USA Today, Wall Street Journal, CNN, NPR, AP and many others.
Bob earned a bachelor’s degree in English at Brooklyn College and a master’s degree in writing and mass communication at the University of North Carolina. In previous lives, he's been a professional musician and a college teacher.