ABC Creative

Idea-Based Marketing

315-471-1002 Company Website

ABC is a full-service advertising and marketing agency based in Syracuse, New York, that combines uncommonly creative individuals with a highly successful approach that solves problems and grows brands. We’re professional storytellers, expert communicators and master strategists who happen to do marketing. For more than 35 years, ABC has provided diverse local, regional and national clients with award-winning creative content and marketing strategies. ABC’s team delivers a full list of services that engage consumers and inspire movement. From advertising to content marketing and web development to video production, this is the place where clients will find incredible concepts backed by sound media planning and placement.

• Advertising Campaigns
• Brand Management
• Branding
• Broadcast: Television, Radio, Web
• Brochures
• Campaign Measurement & Sales Strategy
• Consulting
• Content Generation
• Corporate Identity
• Custom Publication Design & Publishing
• E-Communications
• Event Promotion & Displays
• Graphic Design
• High-Impact Direct Mail Campaigns
• Interactive Marketing
• Logo Development
• Media Planning & Placement
• Mobile Marketing
• Multimedia Development
• Outdoor Advertising
• Print Collateral
• Public Relations
• Search Engine Optimization
• Social Media Management
• Video Production
• Website Design & Development
315-471-1002 | Website
235 Walton St., Suite 201
Syracuse, NY 13202, Onondaga County
Syracuse NY CNY Region
Year Founded: 1986
Employees: 14
• Telly Awards
• American Advertising Awards (ADDYs)
• Academy of Interactive & Visual Arts Communicator Awards
• CUNA Diamond Awards
• U.S. Travel Association Destination Council
• New York State Tourism Industry Association
• Central New York's Best Places to Work
They truly look at who we are trying to serve as an audience and then get to know us as an organization. – Stacey Lyon, McKenzie Institute USA

Not only do they bring the art and creativity to the table, but they bring the creative strategy and the content that is all in one package. – Mandy DeHate, Visions Federal Credit Union

The team at ABC took the time to understand our brand. This led to a campaign that honestly and effectively promoted the Museum and drove visitation. – Ken Meifert, National Baseball Hall of Fame and Museum

They were constantly looking at the metrics to make sure what we were running was working and digging deep to discover when things weren’t hitting the goals. Their ability to pivot and do something different has been a huge help to us. – Tiffany Patton, Emergent

Fresh and creative ideas, practical solutions and always fun! High marks for creative content, quick customer service and dealing with my ridiculous requests without breaking stride. – Corey Fram, 1000 Islands International Tourism Council

ABC lives up to its name. They’re very creative and it’s evident in the award-winning website they created for us. The team was attentive, stuck to the deadline and gave us their best work. – Karen Fashana, Visit Buffalo Niagara

ABC Creative has always delivered an outstanding experience from idea conception to the final product. The creative process is seamless, covering logo and website design, video production and asset collection. – Michelle Enwright, Experience Cortland

ABC Creative is exceptional to work with! The blend of uniqueness and professionalism in their work sets them apart in the marketing industry. ABC Creative is extremely accessible. Throughout the entire project, their team was responsive and approachable, making the collaboration process smooth and enjoyable. – Morgan Frisch, Visit Montgomery
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235 Walton St., Suite 201 Syracuse, NY 13202
Onondaga County, Syracuse NY CNY Region
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Additional Offices
FIVE South College Drive
Suite 204
Binghamton, NY 13905
Nick Zappia

Nick Zappia
Director of Account Service
315-471-1002 x28

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Video Production Reel

ABC Creative Group of Syracuse is not your typical agency, so we tend to approach video a little differently. Our team doesn’t just shoot, edit and produce, they strive to engage your audience by telling your story. With ABC, you get a crew of creative filmmakers as well versed in technology as they are with storytelling.

We back that talent with the marketing experience that will get your brand cinema noticed. Our marketing know-how and passion for moving client messages forward not only connects with viewers, but also inspires action.

All ABC video production services are provided in house, ensuring close collaboration with clients as we develop the goals and logistics that will effectively and efficiently capture the content.

Take a look at some of our recent projects for clients including Visions Federal Credit Union, the Firemen's Association of the State of New York (FASNY), Central New York Travel Region (I♥NY), Cayuga Wine Trail, Schneider Packaging Equipment Co. and many, many more.

A list of some of our services:
* Advertising
* Animation
* Corporate
* Documentary
* Institutional
* Instructional
* Promotional
* Television
* Webseries
* Aerials

Industry Highlight: Storytelling

At its very heart, marketing as we know it is about storytelling. It’s about sharing experiences that communicate messages whether it’s a 30-second broadcast spot, long-form online video or 15-second social media clip. It’s the job of each member of our talented team of writers, designers, videographers, web developers and social media managers to tell stories that resonate with the audiences targeted by equally talented marketing strategists. We seek to inspire movement in every industry we’ve infiltrated over the years. Ultimately, marketing is about influencing people to act whether it’s to reach for a product, tap into a service or travel to a destination.

Industry Highlight: Products and Services

Whether our clients want to sell mortgages or collectibles, we’ve come up with creative ways to present and promote a wide variety of products and services. Thanks to three decades-plus in the business, we have an elevated grasp on all the materials necessary to market across all forms of media. We tap that same experience to develop supreme understanding of personas and what will resonate and motivate potential customers. ABC has long mastered traditional and digital media methods to intelligently and strategically target any demographic. In-house videography and photography services complement superior design to move products from the shelf to the consumer.

Industry Highlight: Nonprofit

We’re experts at creating emotion and raising awareness for causes big and small. We’re especially skilled at accomplishing capital campaigns even when the goal is multiple millions of dollars. Once again, our storytelling comes into play as we tap into art, copy, video and web development to accomplish goals big and small. We build communities around causes and support our community with agency initiatives like the 24hr. Brand Bash. Creativity is our currency here at ABC and this is how we give back.

Industry Highlight: Tech

Tech is complicated. But, we use intense research to unravel the short-term mysteries until we have a supreme understanding of the product and how best to advance sales. We also have a thorough understanding of how to get noticed in the ever-crowded tech market that gets exponentially stuffy by the day. We keep established and startup tech companies growing through uncomplicated storytelling and marketing tactics developed over decades in the marketing business.

Industry Highlight: Tourism

Destination marketing is storytelling at its finest and using tales to paint an experience is what we do best. We use the full gamut of communications tools – video, social, web, copy, design – to tell tourism stories that inspire motion to places and attractions. We do outreach to bring top influencers to destinations and help us tell those stories. Whether it’s an entire region, a county, a town or an individual destination, we’ve scaled our storytelling to do them all with spectacular results. Our award-winning websites just might be our pride and joy as they house all our assets as well as complex databases and deliver them dynamically to influence movement.

Industry Highlight: Manufacturing

We produce plenty in the manufacturing space. For decades, we’ve been cranking out kickass collateral and tradeshow displays in addition to all the tools that generate leads, including websites. Our in-house video production captures key machinery in motion to document processes and other essential assets that sell products and services. We’ve launched quite a few of those products, handling everything from naming to logos to packaging design. When it comes to manufacturing, we know how to put all the creative and sales strategy together, including client relationship management databases and tactics.