Chuck Ingersoll: Copywriter and Brand Strategist

Superb advertising copywriting, content writing, branding, naming, and taglines focused on effective creativity that gets results.

585-746-2320 Company Website

Effective creativity is what I'm all about. Sure, you can be wildly creative, but if your message doesn't create results, that's empty creativity. Whether it is writing a website (where visitors should instantly know who you are, what you do, and why you are different and better), creating a commercial (where you need to break through the clutter with a meaningful message), or concepting a product name and tagline (where you must be resonant, congruent, and differentiating), I strive to deliver on the concept of effective creativity.

As a writer for over 25 years, I began by creating articles on music for magazines such as Different Drummer, downbeat, and Fusion. As a copywriter, I've provided sales-inspiring copy for direct and agency clients from Bausch & Lomb to the University of California, covering a wide range of industries and types of advertising and marketing projects and programs. Extensive B-to-B and B-to-C marketing communications writing expertise with many websites and online content projects.

After 10 years as owner and Panamanian strongman of my own ad agency, Ingersoll et al, I then served as Associate Creative Director for Mason Marketing in Rochester NY. Addy citations, Aurora and Mercury Awards, and recognition from Entrepreneur magazine but results for clients are more important than statuettes. As I like to say, I can write virtually anything for you, virtually.

To see a sampling of writing examples, please visit http://www.chuckingersoll.com/copywriting.html and http://www.chuckingersoll.com/branding.html


If you would like a no-obligation quote on a writing or branding project, please email or call.

PROJECT EXPERIENCE

​Partial list
Web site content and SEO writing, banner and interactive online ads, content marketing creation and coordination
Brochures
Videos and films
TV and radio commercials
White papers
Case histories
Speeches and PowerPoint presentations
Direct mail and HTML e-mail
Newsletters
Public relations and press releases
Website content writing, site maps, SEO copywriting
Brand names for products, services, and organizations
Positioning, taglines, and slogans for products, services, organizations, and individuals
Personal branding

Services

  • Advertising copywriting

  • Content writing

  • Brand strategy

  • Creation of brand names for products, services, and organizations

  • Personal branding and marketing

  • Writing of taglines and slogans

Equipment & Facilities
Pens, paper, computers, printers, cell phones
Connect
585-746-2320 | Website
Pittsford, NY 14534, Monroe County
Rochester NY Finger Lakes Region
Year Founded: 2002
Employees: 1
Parent Company: Ingersoll et al Communications
Industries Served
INDUSTRY EXPERIENCE

​Partial list

  • Food and beverage

  • Banking and financial

  • Education

  • Retail

  • Healthcare, medical, and pharmaceutical

  • Computer hardware and software

  • Industrial

  • Legal

  • Broadcasting TV and radio

  • High tech and technology, IT, software, apps

  • Entertainment

  • Home furnishings

  • Consumer goods

  • B-to-B

  • B-to-C



Major Clients

  • Bausch & Lomb

  • JustFoodForDogs

  • EGY Lighting

  • Trojan Software

  • Dorman Real Estate

  • LaserMax

  • Vestopia

  • BrandPlay

  • Rivkin Associates

  • Eastman Kodak

  • Royalty Free Roads

  • Libby's Fruit & Vegetables

Testimonials
I havent even gone through all your ideas yet but I can tell you I am blown away! I love three of the taglines and the supporting information is very helpful. Wow. Just a spectacular job.
-- Shawn Buckley, Owner & President, JustFoodForDogs

"Chuck, I LOVE these names. You are a genius."
Mike Minutillo, Internet Entrepreneur

"Thank you for all the name and product strapline ideas. I am delighted with all the options. This gives me what I know has been missing in creating a more professional image. I will never look at
product names the same way again!"
Bryan Liebowitz, President, EGY Lighting
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Address
  Pittsford, NY 14534
Monroe County, Rochester NY Finger Lakes Region
Chuck Ingersoll

Chuck Ingersoll
Copywriter, brand strategist, owner
585-746-2320

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