Effective creativity is what I'm all about. Sure, you can be wildly creative, but if your message doesn't create results, that's empty creativity. Whether it is writing a website (where visitors should instantly know who you are, what you do, and why you are different and better), creating a commercial (where you need to break through the clutter with a meaningful message), or concepting a product name and tagline (where you must be resonant, congruent, and differentiating), I strive to deliver on the concept of effective creativity.
As a writer for over 25 years, I began by creating articles on music for magazines such as Different Drummer, downbeat, and Fusion. As a copywriter, I've provided sales-inspiring copy for direct and agency clients from Bausch & Lomb to the University of California, covering a wide range of industries and types of advertising and marketing projects and programs. Extensive B-to-B and B-to-C marketing communications writing expertise with many websites and online content projects.
After 10 years as owner and Panamanian strongman of my own ad agency, Ingersoll et al, I then served as Associate Creative Director for Mason Marketing in Rochester NY. Addy citations, Aurora and Mercury Awards, and recognition from Entrepreneur magazine but results for clients are more important than statuettes. As I like to say, I can write virtually anything for you, virtually.
To see a sampling of writing examples, please visit http://www.chuckingersoll.com/copywriting.html and http://www.chuckingersoll.com/branding.html
If you would like a no-obligation quote on a writing or branding project, please email or call.
Web site content and SEO writing, banner and interactive online ads, content marketing creation and coordination
Videos and films
TV and radio commercials
Speeches and PowerPoint presentations
Direct mail and HTML e-mail
Public relations and press releases
Website content writing, site maps, SEO copywriting
Brand names for products, services, and organizations
Positioning, taglines, and slogans for products, services, organizations, and individuals