IDU Creative will help you stand out from the crowd with big picture creative concepts, graphic design, corporate branding and copy writing. We find and deliver the best presentation of your ideas.
Our graphic design will make your customers STOP, look and listen. And because we are a small studio, you will find us both cost effective and extremely responsive.
Business-to-business and End User print collateral for Bayer Diabetes Care division. IDU rebranded these pieces in compliance with brand guidelines version 2.2, enhanced design to clarify the message, and implemented graphic design, information design and high-end typography.
Presentation folders and inserts for a rapidly growing medical technology company. IDU created brand identity (including brand essence, brand promise and brand personality), design concepts, graphic design and typography, directed photo shoots, and contributed to content selection, copy writing, commercial print vendor selection and printing oversight. IDU also create matching convention stands, advertisements, Web material and marketing collateral.
Graphic Standards Manual for Texaco's international fleet of trucks. Working with Texaco's Corporate Branding department, IDU created a scalable suite of tank, panel and utility truck designs, with careful attention to multicultural issues. Created artwork, co-wrote guidelines, designed the manual and prepared it for both printed and web-based distribution.
Corporate identity for Artizahn Dental Studio, a high-end laboratory for crowns and bridges with special emphasis on aesthetic perfection. IDU designed the brand, including brand essence, brand promise and brand personality, then created the visual identity and implemented it across various areas of communication.
Website design of a large e-commerce site marketing a convergence communication system integrating Voice over Internet, PBX phone system, network server and group productivity software. Also created matching glossy brochures, email blasts, posters and many other materials. IDU created design concept, information concept, graphic design and typography, and contributed to content selection, copy writing, commercial print vendor selection and printing oversight.
Print ads for Texaco lubricants: IDU created a series of nine ads for publication in trade magazines targeting specific market niches (shown here: trucking and sugar mills). The digital artwork for the series in English and Spanish was included in the Texaco Advertising Art CD (also created by IDU) for global distribution.
Ursa Brand Guidelines: binder and branding materials for Texaco's best-selling lubricant. Ursa brand presentation was fragmented globally; working closely with Texaco's Director of Lubricants IDU determined appropriate logo usage, created officially approved digital artwork, co-wrote brand guidelines, designed brand guidelines binder and brochure, and prepared the brand guideline CD for global distribution.
¶ In a related project IDU designed and implemented the multilingual brand website www.ursa-texaco.com, targeted to consumers and retailers in Latin America and Europe.
Posters and banners for events in Asia, Europe and North America. IDU designed and created high quality graphics, including the 3' x 7' poster pictured here.
Tradeshow graphics for conventions in Singapore, China, Germany, Panama, Norway, Greece and the United States. IDU designed and created high quality graphics for booths, posters, videos and collateral material, including the convention booths pictured here.
Whether we are designing magazines, books or brochures, each spread is laid out to take full advantage of the most compelling text, photos and white space. In these sample magazine spreads from FAMMfare, the printed newsletter of Fuel and Marine Marketing, IDU created the 20-page newsletter every two months, including concept, graphic design, typography, photography selection, editorial responsibilities and commercial printing oversight. We then prepared PDF files for web and desktop distribution.