IDU Creative Services + Graphic Design

Graphic design • Web design • Brand design

585-248-5229 Company Website

IDU Creative will help you stand out from the crowd with big picture creative concepts, graphic design, corporate branding and copy writing. We find and deliver the best presentation of your ideas.

Our graphic design will make your customers STOP, look and listen. And because we are a small studio, you will find us both cost effective and extremely responsive.

Creative projects — like web sites, annual reports, glossy brochures, advertising, logos, trade show booths, even technical books — are our specialty. Whether your projects are small or large, span a week or a year, we will provide outstanding service from start to finish. We deliver:

Big picture creative concepts — Development of main themes, including visual and verbal concepts, creative direction, art direction, and adaptation of themes across various media.

Content development — Selection and creation of content, including copy writing and copy editing, proofreading, data analysis and information design, translation services, photography and photo retouching.

Graphic design — Selection and review of content with special attention to clarity of meaning, including rewriting content as needed for a specific use, creating headlines and taglines, copy editing, proofreading, making author’s alterations and revisions, analyzing data and designing effective information graphics, selecting and retouching high-end photography.

Printing and distribution — Definition of production parameters, including Request for Proposal, solicitation and review of bids, vendor selection, vendor direction, quality assurance, and ad placement.

Project management — Creative direction with sensitivity to your needs and management style, including preparation of budgets and timelines, procurement of talent, billing and payment.

You can see many samples in our online portfolio or read about client solutions in our case studies.
We can present your message in many effective forms of media, including:

Glossy brochures and print collateral — design and development of a wide range of printed materials.

Brand identity — development of your brand promise & personality, logo, corporate identity package, and implementation of brand across a range of media.

Advertising — creation of print ads and campaigns, including research and selection of media outlets and ad placement.

Web design — design and development of your website (with creative direction to your own Web programming vendor, if necessary), information architecture, usability testing, Web banners and animation.

Electronic media — design or repurposing of your marketing and technical material for use in a variety of electronic media, including PDF, HTML and email blasts.

Technical books — creation of technical materials designed to present complex data clearly and professionally, with a minimum of distraction.

Standing graphics — design and development of effective signage systems, structures (trade show exhibits and kiosks), and vehicular graphics.

Large format design — design and development of murals, billboards, posters, hanging banners and banner stands.

Integrated campaigns — creation of coordinated pieces in various media to support product launches, regional expansions, product suites, line extensions or marketing blitzes.

International design — design and development of material for international audiences, including translation, cultural research, and liaison with local manufacturers.

Printing — excellent prices on a wide range of printed materials in quantities up to 1 million pieces.
Equipment & Facilities
Our design studio makes effective use of the best industry-standard high-end page layout, illustration and photo editing environments. For more information, visit our web page Hardware & Software.
585-248-5229 | Website
87 Callingham Rd
Pittsford, NY 14534, Monroe County
Rochester NY   Region
Year Founded: 1997
Employees: 2
Industries Served
Industrial, Medical Devices, Telecommunications, Technology, Gas and Oil
Major Clients
Chevron, Texaco, Bayer Healthcare, Allworx, Windstream, Forerunner Telecom, IEC Electronics, Sigmadyne, Omni-ID, Diffinity Genomics, Vanteon, D3 Engineering
"IDU's involvement goes far beyond simple design and graphic creation. Coming in on the ground floor of a project allows IDU to really show their strengths from the initial conceptualizing of a main theme to the supportive creative elements that help wrap and support that theme."
Chris Talbot, Senior Marketing Manager, Allworx Corp.

“I thoroughly enjoyed working with Dave and his team because they had the perfect combination of attention to overall strategy, as well as detail orientation, flexibility and timely delivery of projects.”
Linda Kurtz, former Senior Marketing Manager, Bayer Healthcare

"David Wright quickly grasped our business model, then proceeded to tailor a message for the markets we wished to pursue. In doing so, he did a remarkable job balancing his suggestions with our wants. Often times, we deferred to David’s judgment on how things should be done and we were never disappointed with the final result. One of the biggest value adds for us was how well David respected the time he required of us; which allowed us to stay focused on growing the business and keeping the interruptions to a minimum."
Joseph Burke, CEO and David Wagner, President & COO, Vanteon Corporation

"What we liked most about IDU Creative Services was their effectiveness in creating a display that represented a balance of both the technical content and the look and feel we wanted displayed. The direction we provided on the aesthetics we wanted to see was quite abstract and disjointed. Yet David did a great job of listening to all that we asked for and incorporating that input into a design that evokes optimism and attractiveness that enhance the technical messages. The experience has convinced all of us of the value of talented graphic artists. We have returned to them for more work and will continue to do so."
Gregory J. Michels, Vice President, Sigmadyne, Inc.

“David and the staff at IDU are simply the most responsive team of marketing professionals that I’ve had the pleasure to work with. No matter what my needs have been, David and his team have delivered professional solutions to meet my budget, schedule and strategic requirements.”
Chris Talbot, Senior Marketing Manager, Allworx Corp.

"Have been working with David on a number of Chevron projects, helping me in the production of marketing materials, user guides, advertisements, information bulletins, leaflets and brochures. David and his group are responsive and creative and play an important role in helping me to develop the best solution for my marketing activities. They understand the needs of my company and what we stand for."
Wim De Tant, Marketing Coordinator, Chevron Marine Lubricants

“I was impressed with David’s approach. He really listens, always asks the right questions, and quickly learns and incorporates the industry-specific details that are so important to the success of any project.”
Donna Bandal, Senior Marketing Manager and Product Manager, Taro Pharmaceuticals, Inc.

"David was discovered by my VP of Marketing at Biophan, and led the development of a new logo, image and corporate message during a period of time when our market cap and share volume grew exponentially. He also helped us with several other corporate identities, and was easy to work with, and produced great results, for very reasonable dollars. I will be using him again in the future, on a new project I have underway, where the message matters."
Michael Weiner, CEO, Technology Innovations

"I would highly recommend David Wright from IDU Creative Services in Rochester, NY. He was one of our top vendors at Allworx during my tenure, and he was instrumental in our marketing success. He can manage just about all aspects of marketing, branding, positioning, sales materials, etc. He is excellent to work with, a very good team player and has years of experience. He understands the makeup of a startup and can easily prioritize the projects that will pay the biggest dividends to the business. Plus, he is extremely good at taking complex products/services and creating an easy to understand (and view) value proposition."
Sandra M. Gault, Principal/Executive Vice President Marketing, Allworx Corp.

"One of our regular challenges in a truly international business is making sure we can be understood by many different nationalities and cultures. IDU understands this requirement and helps us get our message across whilst remaining loyal to our house style. When you are close to a project, it is sometimes difficult to explain its benefits to the outside world. Working with IDU helped to bridge that gap and David was always able to offer helpful suggestions and ask those awkward questions which get you to the right answer. IDU was very much part of the team and, despite being literally an ocean apart, communication was never a problem."
Roger Stubbs, Regional Manager Marine Lubricants West, Chevron Global Marine Products

"Dave did our original logo design and implementation. He worked with us on ideas, produced samples, and worked with us to develop a real solid company trademark. Dave also worked with us on various brochures, web work, and trade show backdrops. His work is always creative and done on time even when pushed ahead of schedule. I love his work."
Steve Heveron-Smith, Vice President, Sales & Marketing, Lumetrics Inc.

“IDU always produces quality output at the right price and within timeline. I couldn’t have been more satisfied with the overall turnaround of the project. Well done!”
Donna Bandal, Senior Marketing Manager and Product Manager, Taro Pharmaceuticals, Inc.

“David was always a pleasure to work with, and able to generate high quality materials under very tight time constraints. We made some pretty unreasonable demands for fast turnaround, but David was always able to come through for us.”
John Lanzafame, Vice President for Business Development, Biophan Technologies, Inc.

"David has masterfully executed several design projects for me, including logo design, product packaging, brochures and website artwork. I have recommended David to others and I expect to continue using his design services in the months and years ahead."
Michael Riedlinger, President, Technology Sales and Licensing Services
IDU Creative Services is a BBB Accredited Business with a rating of A+, the highest possible level. We support the Better Business Bureau’s vision, mission and values. In January 2013, IDU received a certificate from the Better Business Bureau recognizing us for zero customer complaints during their three-year reporting period.
All of our designers are full members of AIGA, the professional association for design. AIGA is committed to advancing the understanding of the value of design and the process of designing through advocacy, education, publications, conferences and spirited conversations. It is the largest and oldest association of professional designers in the United States.
800-790-6021 (Toll Free)
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87 Callingham Rd Pittsford, NY 14534
Monroe County, Rochester NY   Region
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Key Contacts
David Wright
David Wright

David Wright
President + Creative Director
585-248-5229 x100

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Print collateral
Print collateral

Business-to-business and End User print collateral for Bayer Diabetes Care division. IDU rebranded these pieces in compliance with brand guidelines version 2.2, enhanced design to clarify the message, and implemented graphic design, information design and high-end typography.

Presentation folder and inserts
Presentation folder and inserts

Presentation folders and inserts for a rapidly growing medical technology company. IDU created brand identity (including brand essence, brand promise and brand personality), design concepts, graphic design and typography, directed photo shoots, and contributed to content selection, copy writing, commercial print vendor selection and printing oversight. IDU also create matching convention stands, advertisements, Web material and marketing collateral.

Vehicular design
Vehicular design

Graphic Standards Manual for Texaco's international fleet of trucks. Working with Texaco's Corporate Branding department, IDU created a scalable suite of tank, panel and utility truck designs, with careful attention to multicultural issues. Created artwork, co-wrote guidelines, designed the manual and prepared it for both printed and web-based distribution.

Corporate identity
Corporate identity

Corporate identity for Artizahn Dental Studio, a high-end laboratory for crowns and bridges with special emphasis on aesthetic perfection. IDU designed the brand, including brand essence, brand promise and brand personality, then created the visual identity and implemented it across various areas of communication.

Website design
Website design

Website design of a large e-commerce site marketing a convergence communication system integrating Voice over Internet, PBX phone system, network server and group productivity software. Also created matching glossy brochures, email blasts, posters and many other materials. IDU created design concept, information concept, graphic design and typography, and contributed to content selection, copy writing, commercial print vendor selection and printing oversight.


Print ads for Texaco lubricants: IDU created a series of nine ads for publication in trade magazines targeting specific market niches (shown here: trucking and sugar mills). The digital artwork for the series in English and Spanish was included in the Texaco Advertising Art CD (also created by IDU) for global distribution.

Brand guidelines
Brand guidelines

Ursa Brand Guidelines: binder and branding materials for Texaco's best-selling lubricant. Ursa brand presentation was fragmented globally; working closely with Texaco's Director of Lubricants IDU determined appropriate logo usage, created officially approved digital artwork, co-wrote brand guidelines, designed brand guidelines binder and brochure, and prepared the brand guideline CD for global distribution.
¶ In a related project IDU designed and implemented the multilingual brand website, targeted to consumers and retailers in Latin America and Europe.

Posters and banners
Posters and banners

Posters and banners for events in Asia, Europe and North America. IDU designed and created high quality graphics, including the 3' x 7' poster pictured here.

Tradeshow graphics
Tradeshow graphics

Tradeshow graphics for conventions in Singapore, China, Germany, Panama, Norway, Greece and the United States. IDU designed and created high quality graphics for booths, posters, videos and collateral material, including the convention booths pictured here.

Tradeshow graphics
Magazine spreads
Magazine spreads

Whether we are designing magazines, books or brochures, each spread is laid out to take full advantage of the most compelling text, photos and white space. In these sample magazine spreads from FAMMfare, the printed newsletter of Fuel and Marine Marketing, IDU created the 20-page newsletter every two months, including concept, graphic design, typography, photography selection, editorial responsibilities and commercial printing oversight. We then prepared PDF files for web and desktop distribution.

Magazine spreads