IDU Creative Services + Graphic Design

Creative projects — like web sites, annual reports, glossy brochures, advertising, logos, trade show booths, even technical books — are our specialty. Whether your projects are small or large, span a week or a year, we will provide outstanding service from start to finish. We deliver:

Big picture creative concepts — Development of main themes, including visual and verbal concepts, creative direction, art direction, and adaptation of themes across various media.

Content development — Selection and creation of content, including copy writing and copy editing, proofreading, data analysis and information design, translation services, photography and photo retouching.

Graphic design — Selection and review of content with special attention to clarity of meaning, including rewriting content as needed for a specific use, creating headlines and taglines, copy editing, proofreading, making author’s alterations and revisions, analyzing data and designing effective information graphics, selecting and retouching high-end photography.

Printing and distribution — Definition of production parameters, including Request for Proposal, solicitation and review of bids, vendor selection, vendor direction, quality assurance, and ad placement.

Project management — Creative direction with sensitivity to your needs and management style, including preparation of budgets and timelines, procurement of talent, billing and payment.

You can see many samples in our online portfolio or read about client solutions in our case studies.

We can present your message in many effective forms of media, including:

Glossy brochures and print collateral — design and development of a wide range of printed materials.

Brand identity — development of your brand promise & personality, logo, corporate identity package, and implementation of brand across a range of media.

Advertising — creation of print ads and campaigns, including research and selection of media outlets and ad placement.

Web design — design and development of your website (with creative direction to your own Web programming vendor, if necessary), information architecture, usability testing, Web banners and animation.

Electronic media — design or repurposing of your marketing and technical material for use in a variety of electronic media, including PDF, HTML and email blasts.

Technical books — creation of technical materials designed to present complex data clearly and professionally, with a minimum of distraction.

Standing graphics — design and development of effective signage systems, structures (trade show exhibits and kiosks), and vehicular graphics.

Large format design — design and development of murals, billboards, posters, hanging banners and banner stands.

Integrated campaigns — creation of coordinated pieces in various media to support product launches, regional expansions, product suites, line extensions or marketing blitzes.

International design — design and development of material for international audiences, including translation, cultural research, and liaison with local manufacturers.

Printing — excellent prices on a wide range of printed materials in quantities up to 1 million pieces.

Our design studio makes effective use of the best industry-standard high-end page layout, illustration and photo editing environments. For more information, visit our web page Hardware & Software.

585-248-5229 | Website
87 Callingham Rd
Pittsford, NY 14534, Monroe County
Rochester NY   Region

Year Founded: 1997

Employees: 2

Industrial, Medical Devices, Telecommunications, Technology, Gas and Oil

Chevron, Texaco, Bayer Healthcare, Allworx, Windstream, Forerunner Telecom, IEC Electronics, Sigmadyne, Omni-ID, Diffinity Genomics, Vanteon, D3 Engineering

"IDU's involvement goes far beyond simple design and graphic creation. Coming in on the ground floor of a project allows IDU to really show their strengths from the initial conceptualizing of a main theme to the supportive creative elements that help wrap and support that theme."
Chris Talbot, Senior Marketing Manager, Allworx Corp.

“I thoroughly enjoyed working with Dave and his team because they had the perfect combination of attention to overall strategy, as well as detail orientation, flexibility and timely delivery of projects.”
Linda Kurtz, former Senior Marketing Manager, Bayer Healthcare

"David Wright quickly grasped our business model, then proceeded to tailor a message for the markets we wished to pursue. In doing so, he did a remarkable job balancing his suggestions with our wants. Often times, we deferred to David’s judgment on how things should be done and we were never disappointed with the final result. One of the biggest value adds for us was how well David respected the time he required of us; which allowed us to stay focused on growing the business and keeping the interruptions to a minimum."
Joseph Burke, CEO and David Wagner, President & COO, Vanteon Corporation

"What we liked most about IDU Creative Services was their effectiveness in creating a display that represented a balance of both the technical content and the look and feel we wanted displayed. The direction we provided on the aesthetics we wanted to see was quite abstract and disjointed. Yet David did a great job of listening to all that we asked for and incorporating that input into a design that evokes optimism and attractiveness that enhance the technical messages. The experience has convinced all of us of the value of talented graphic artists. We have returned to them for more work and will continue to do so."
Gregory J. Michels, Vice President, Sigmadyne, Inc.

“David and the staff at IDU are simply the most responsive team of marketing professionals that I’ve had the pleasure to work with. No matter what my needs have been, David and his team have delivered professional solutions to meet my budget, schedule and strategic requirements.”
Chris Talbot, Senior Marketing Manager, Allworx Corp.

"Have been working with David on a number of Chevron projects, helping me in the production of marketing materials, user guides, advertisements, information bulletins, leaflets and brochures. David and his group are responsive and creative and play an important role in helping me to develop the best solution for my marketing activities. They understand the needs of my company and what we stand for."
Wim De Tant, Marketing Coordinator, Chevron Marine Lubricants

“I was impressed with David’s approach. He really listens, always asks the right questions, and quickly learns and incorporates the industry-specific details that are so important to the success of any project.”
Donna Bandal, Senior Marketing Manager and Product Manager, Taro Pharmaceuticals, Inc.

"David was discovered by my VP of Marketing at Biophan, and led the development of a new logo, image and corporate message during a period of time when our market cap and share volume grew exponentially. He also helped us with several other corporate identities, and was easy to work with, and produced great results, for very reasonable dollars. I will be using him again in the future, on a new project I have underway, where the message matters."
Michael Weiner, CEO, Technology Innovations

"I would highly recommend David Wright from IDU Creative Services in Rochester, NY. He was one of our top vendors at Allworx during my tenure, and he was instrumental in our marketing success. He can manage just about all aspects of marketing, branding, positioning, sales materials, etc. He is excellent to work with, a very good team player and has years of experience. He understands the makeup of a startup and can easily prioritize the projects that will pay the biggest dividends to the business. Plus, he is extremely good at taking complex products/services and creating an easy to understand (and view) value proposition."
Sandra M. Gault, Principal/Executive Vice President Marketing, Allworx Corp.

"One of our regular challenges in a truly international business is making sure we can be understood by many different nationalities and cultures. IDU understands this requirement and helps us get our message across whilst remaining loyal to our house style. When you are close to a project, it is sometimes difficult to explain its benefits to the outside world. Working with IDU helped to bridge that gap and David was always able to offer helpful suggestions and ask those awkward questions which get you to the right answer. IDU was very much part of the team and, despite being literally an ocean apart, communication was never a problem."
Roger Stubbs, Regional Manager Marine Lubricants West, Chevron Global Marine Products

"Dave did our original logo design and implementation. He worked with us on ideas, produced samples, and worked with us to develop a real solid company trademark. Dave also worked with us on various brochures, web work, and trade show backdrops. His work is always creative and done on time even when pushed ahead of schedule. I love his work."
Steve Heveron-Smith, Vice President, Sales & Marketing, Lumetrics Inc.

“IDU always produces quality output at the right price and within timeline. I couldn’t have been more satisfied with the overall turnaround of the project. Well done!”
Donna Bandal, Senior Marketing Manager and Product Manager, Taro Pharmaceuticals, Inc.

“David was always a pleasure to work with, and able to generate high quality materials under very tight time constraints. We made some pretty unreasonable demands for fast turnaround, but David was always able to come through for us.”
John Lanzafame, Vice President for Business Development, Biophan Technologies, Inc.

"David has masterfully executed several design projects for me, including logo design, product packaging, brochures and website artwork. I have recommended David to others and I expect to continue using his design services in the months and years ahead."
Michael Riedlinger, President, Technology Sales and Licensing Services

IDU Creative Services is a BBB Accredited Business with a rating of A+, the highest possible level. We support the Better Business Bureau’s vision, mission and values. In January 2013, IDU received a certificate from the Better Business Bureau recognizing us for zero customer complaints during their three-year reporting period.

All of our designers are full members of AIGA, the professional association for design. AIGA is committed to advancing the understanding of the value of design and the process of designing through advocacy, education, publications, conferences and spirited conversations. It is the largest and oldest association of professional designers in the United States.