As a copywriter and creative strategist, I believe that authenticity, substance and meaning in commercial communications form the basis for a valuable and lasting brand.
Award-winning copywriter with 10+ years of agency experience.
Literate in both traditional and new media.
Crisp, emotional writing crafted to reach each target audience and move them to action.
Experience with B2B, B2E and consumer communications.
Intuitive balance between sensible strategy and daring concepts.
Unconventional approach to branding and rebranding.
Relationship-oriented creative partner easily fascinated by client brands and marketing challenges.
A skilled copy editor familiar with AP style—and a quick study in corporate identity systems.
interactive and web content
editorial and feature
radio and TV
press releases and distribution
taglines and product names
web strategy, usability and content
blog posts and social media literacy
Webster, NY 14580,
Monroe County Rochester NY Finger Lakes Region
Here are some of the organizations I've worked with, either as an independent copywriter, a consultant, or an agency senior copywriter:
Bona Fide Coffee eHealth Global Technology (eHGT) Essential Wellness & Nutrition ESL Federal Credit Union Greater Rochester Health Foundation HSBC Bank Jewish Senior Life MasterCard Worldwide PAETEC Paychex American Red Cross, Greater Rochester Chapter Rochester Gas & Electric (RG&E) Studio 2b Univera Healthcare Xerox Corporation
2003 PRISM Award, non-profit website 2006 ADDY Award, consumer print magazine 2007 ADDY Award, citation for direct marketing 2009 ADDY Award, consumer television 2009 TELLY Silver Award, :30 television 2010 ADDY Award, interactive media 2010 "LADDY" Award, public service, multiple media 2010 Hermes Platinum Award, publications 2010 PRISM Award, annual report 2011 ADDY Sliver, Creative Services and Industry Suppliers, Collateral 2011 ADDY Silver, Mixed Media, consumer
* ADDY recognition from Rochester, N.Y., area unless otherwise noted