Manzella Marketing

Creative strategies...successful results

716-681-6565 Company Website

Established in 1987 as MarketSource Direct, we began as a direct response marketing agency. Leaving life on the “client side” with HSBC, company president Jim Manzella channeled his extensive direct marketing experience into building a business that provided strategic marketing expertise and cost-effective direct response programs.

While we’ve broadened our expertise to encompass a full range of integrated media and marketing services, we’ve remained true to those direct response roots and our focus on generating cost-effective results and increased revenue for every client—every time.



Branding & Identity
Building a brand is like building a beautiful home. It requires planning, designing, paying attention to detail, constant feedback and step-by-step construction. When we’re finished, it is powerful and unmistakably yours—and we will ensure your brand drives every perception of your organization.

Direct Mail
Direct Mail is one of the most effective means for reaching your best prospects and targeting your message to the audience that will provide the highest ROI. At Manzella Marketing, we can help you profile your current customers and utilize that data to create a “snapshot” of the prospect who is most likely to respond, maximizing your marketing investment. Personalize your marketing materials with QR codes, PURLs and vanity URLs, which can drive potential customers to custom landing pages where their information can be captured. We can integrate custom phone numbers with in-depth tracking and analytics into any marketing campaign.

Website Design & Development
Manzella Marketing offers custom website design and development to suit the needs of any size organization and content management solutions for any skill level. We adhere to the latest industry standards for programming and coding languages, including the highest standards for UX/UI design and responsive design. In addition to full size websites, we also offer intranets, extranets, microsites, e-commerce solutions, landing pages and mobile website development. Some of our other web services include: database solutions, website hosting, mobile application development, and more.

Social Media Strategy
When properly implemented, social media sites can be successful outlets for communicating directly with current and potential customers. MM can get you in the social media game or take your current strategy to the next level, so you can take full advantage of these ever-growing social networks. Our social media experts are well versed in all the most popular social media sites, including Facebook, Twitter, YouTube, Pinterest, LinkedIn, and Google+. MM can provide on-going monitoring, networking, and specific campaign development and implementation.

SEM enables you to reach potential customers at the precise moment they are searching for your types of services by using keywords. An engaging SEM campaign can drive potential customers to your website or custom landing page. At Manzella Marketing, we know the best strategies and can manage your SEM campaigns in PPC Advertising outlets, such as Google AdWords, Bing Ads, social media advertising, and more. We have experts in digital media buying and mobile media buying, and can create both static and animated banner ads. Complete your campaign with a custom phone number with tracking and analytics.

Improving your organic rankings on search engines, such as Google and Bing, is a process that takes time to develop. We are conscious of the ever-changing algorithms that these search engines use. Monthly research, analysis and maintenance are critical to maximizing traffic and high natural placement on search engine results pages. We offer on-page SEO services, and off-page SEO services and recommendations, as well as in-depth tracking and analytics. Our experts can also provide keyword-optimized copywriting and copyediting.

You can tell when something is well-designed just by looking at it. It’s emotional and functional. Our design team has worked together for many years, applying the experience and special creative touch to ensure every piece we create for you supports your brand image, conveys a clear, consistent, compelling message, looks fresh, presses the audience’s hot buttons, and generates a response.

Print & Media
At Manzella Marketing, we know how to craft creative that delivers your message in a way that’s eye-catching, on target and persuasive. As with all our marketing efforts, we strive to understand your audience and activate the triggers that will generate the best response. We offer TV, print and radio advertising, and media buying services.

Manzella Marketing can help you with indoor and outdoor display design and placement. We have designed and developed successful transit ads, billboards, tradeshow displays, banners and signage. These eye catching displays are often larger-than-life, and are a sure way to get the attention of your target audience. Reach a wide variety of people through outdoor advertising that leaves a lasting impression.

Text & Email Marketing
We offer mass SMS campaigns and strategies driven by customers opting in. Capture user data and keep them coming back for more! Manzella Marketing can design, develop and deploy your email marketing campaigns. We know the best practices for coding and formatting of responsive email messages and have worked with email providers such as MyEmma, Constant Contact, and Mail Chimp. We can provide strategies for utilizing third-party lists, and can assist with surveys and event registration through email as well.
716-681-6565 | Website
5360 Genesee Street #203
Bowmansville, NY 14026, Erie County
Buffalo NY WNY Region
Year Founded: 1987
Employees: 17
716-681-5678 (Fax)
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5360 Genesee Street #203 Bowmansville, NY 14026
Erie County, Buffalo NY WNY Region
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Key Contacts
Jim Manzella, President & CEO
Shandra Holt, VP & Creative Director
Robert Crean, VP, Account Services & Business Development