Manzella Marketing

Turning creative ideas into marketing success

716-681-6565 Company Website

At Manzella, strategic thinking and creativity work hand in hand. Powered by a team of talented and dedicated professionals, Manzella Marketing delivers creative ideas that transform your marketing challenges into successes. See what we can do for you.



Branding & Identity
Building a brand is like building a beautiful home. It requires planning, designing, paying attention to detail, constant feedback and step-by-step construction. When we’re finished, it is powerful and unmistakably yours—and we will ensure your brand drives every perception of your organization.

Website Design & Development
Manzella Marketing offers custom website design and development to suit the needs of any size organization and content management solutions for any skill level. We adhere to the latest industry standards for programming and coding languages, including the highest standards for UX/UI design and responsive design. In addition to full size websites, we also offer intranets, extranets, microsites, e-commerce solutions, landing pages and mobile website development.

Social Media Strategy
When properly implemented, social media sites can be successful outlets for communicating directly with current and potential customers. MM can get you in the social media game or take your current strategy to the next level, so you can take full advantage of these ever-growing social networks. Our social media experts are well versed in all the most popular social media sites, including Facebook, Twitter, YouTube, Pinterest, LinkedIn, and Google+. MM can provide on-going monitoring, networking, and specific campaign development and implementation.

Direct Mail
Direct Mail is one of the most effective means for reaching your best prospects and targeting your message to the audience that will provide the highest ROI. At Manzella Marketing, we can help you profile your current customers and utilize that data to create a “snapshot” of the prospect who is most likely to respond, maximizing your marketing investment. Personalize your marketing materials with QR codes, PURLs and vanity URLs, which can drive potential customers to custom landing pages where their information can be captured. We can integrate custom phone numbers with in-depth tracking and analytics into any marketing campaign

SEM enables you to reach potential customers at the precise moment they are searching for your types of services by using keywords. An engaging SEM campaign can drive potential customers to your website or custom landing page. At Manzella Marketing, we know the best strategies and can manage your SEM campaigns in PPC Advertising outlets, such as Google AdWords, Bing Ads, social media advertising, and more. We have experts in digital media buying and mobile media buying, and can create both static and animated banner ads. Complete your campaign with a custom phone number with tracking and analytics.

Improving your organic rankings on search engines, such as Google and Bing, is a process that takes time to develop. We are conscious of the ever-changing algorithms that these search engines use. Monthly research, analysis and maintenance are critical to maximizing traffic and high natural placement on search engine results pages. We offer on-page SEO services, and off-page SEO services and recommendations, as well as in-depth tracking and analytics. Our experts can also provide keyword-optimized copywriting and copyediting.

You can tell when something is well-designed just by looking at it. It’s emotional and functional. Our design team has worked together for many years, applying the experience and special creative touch to ensure every piece we create for you supports your brand image, conveys a clear, consistent, compelling message, looks fresh, presses the audience’s hot buttons, and generates a response.

Print & Media
At Manzella Marketing, we know how to craft creative that delivers your message in a way that’s eye-catching, on target and persuasive. As with all our marketing efforts, we strive to understand your audience and activate the triggers that will generate the best response. We offer TV, print and radio advertising, and media buying services.

Manzella Marketing can help you with indoor and outdoor display design and placement. We have designed and developed successful transit ads, billboards, trade show displays, banners and signage. These eye catching displays are often larger-than-life, and are a sure way to get the attention of your target audience. Reach a wide variety of people through outdoor advertising that leaves a lasting impression.

Email Marketing
Manzella Marketing can design, develop and deploy your email marketing campaigns. We know the best practices for coding and formatting of responsive email messages and have worked with email providers such as MyEmma, Constant Contact, and Mail Chimp. We can provide strategies for utilizing third-party lists, and can assist with surveys and event registration through email as well.
716-681-6565 | Website
5360 Genesee Street #203
Bowmansville, NY 14026, Erie County
Buffalo NY WNY Region
Year Founded: 1987
Employees: 18
Industries Served
Financial Services
Major Clients
Blue Cross Blue Shield of WNY and CNY
Conax Technologies
Evans Bank
Mike Ferraro
Business Unit Manager, Conax Technologies
“We challenged Manzella to take Conax Technologies’ marketing to a level we couldn’t reach on our own, and they’ve risen to that challenge time and again. From overhauling our corporate brand and developing a new, modern website to introducing new marketing channels like social media and IP targeting, they’ve consistently demonstrated that they understand our business objectives and how to best reach our target audience. The result has been increased awareness of our depth of services, a professional consistent brand image, and exceeding our sales goals.”

Shana Bailey
Viking Plastics
“Manzella Marketing is a fantastic group to work with! They go above and beyond with their marketing services and always ensure the customer is satisfied. They have been a valuable partner for Viking Plastics and we look forward to continuing to grow our relationship! ”
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5360 Genesee Street #203 Bowmansville, NY 14026
Erie County, Buffalo NY WNY Region
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Key Contacts
Jim Manzella, President & CEO
Shandra Holt, VP & Creative Director
Scott Fierle, VP Business Development