One advertising agency. Two personalities.
A unique environment where the whimsy of creative minds and the discipline of business minds don't conflict (well, maybe an argument here and there), but come together to complement each other. The result, powerful, cohesive and comprehensive marketing born of the all too rare pairing of inspired creative and practical business.
Inspired Creative... It's fresh. It's powerful. It's a standout.
It gets in your target's head and stays there, generating the inertia which snowballs into something bigger. Bigger sales. Bigger responses. Bigger profits.
Inspired creative comes from the gut. It causes the visceral response of "yeah, that's it" from you, and "yeah, that's what I want" from your client, customer, or prospect.
Inspired creative does not preclude conservative and does not necessitate edgy. The only assumption you can make about "inspired" creative is that it is a dedicated and stylized solution to the client's needs that is stimulating, imaginative and potent.
But inspired creative needs to be partnered with a practical business foundation that is budget sensitive, media savvy, negotiated aggressively, and client service strong.
Without a practical business foundation, creative becomes creative for the sake of being creative... not doing more business. It may win kudos within the advertising community for an agency, but that won't help you achieve your goals.