One advertising agency. Two personalities. A unique environment where the whimsy of creative minds and the discipline of business minds don't conflict (well, maybe an argument here and there), but come together to complement each other. The result, powerful, cohesive and comprehensive marketing born of the all too rare pairing of inspired creative and practical business.
It gets in your target's head and stays there, generating the inertia which snowballs into something bigger. Bigger sales. Bigger responses. Bigger profits.
Inspired creative comes from the gut. It causes the visceral response of "yeah, that's it" from you, and "yeah, that's what I want" from your client, customer, or prospect.
Inspired creative does not preclude conservative and does not necessitate edgy. The only assumption you can make about "inspired" creative is that it is a dedicated and stylized solution to the client's needs that is stimulating, imaginative and potent.
Practical Business But inspired creative needs to be partnered with a practical business foundation that is budget sensitive, media savvy, negotiated aggressively, and client service strong.
Without a practical business foundation, creative becomes creative for the sake of being creative... not doing more business. It may win kudos within the advertising community for an agency, but that won't help you achieve your goals.
We are the Tra-Digital ad agency, providing digital and traditional media advertising services for the Hudson Valley, Rockland County NY, Orange County NY, Westchester County NY, NYC, Long Island, CT and NJ. We provide Digital and Traditional creative and media services for Google search / Pay Per Click (PPC), Website development, television, radio, internet, print, outdoor, promotions, direct mail, brochures, sales materials, and corporate ID's.
Our clients range from local, regional, and national: retail, B2B, automotive, legal, medical, professional services and consumer and fashion accounts. As you can see, Rockford offers a broad range of experience. If we specialize in anything, it's in being creative and effective, period.
We will also work with you to develop strategic marketing plans that establish where you are in the marketplace, achievable goals to reach for, and then develop the strategies and tools needed to attain those goals. Based on a comprehensive action plan, your marketing will be a coordinated and synergistic approach designed so that the individual elements of your campaign will support each other for greater impact and efficiency toward achieving your goal.
32 Rockford Drive
West Nyack, NY 10994,
Rockland County Hudson Valley NY Region
Year Founded: 1994
Click on the links below for TV spots created for some of our clients:
National Amster Award - Gold Multiple Advertising Club of Westchester "Big W" Awards - Bronze, Silver, and Gold
New York State Economic Development Council - Best of Class
Mitch Amster -⭐️⭐️⭐️⭐️⭐️ Positive: Professionalism, Quality, Responsiveness, Value I've had both the pleasure and challenge of working with Michael Zack, President of the Rockford Group advertising agency, for almost 20 years. As a sales representative for a large media company, what stands out most for me, (aside from his consistently great creative), is his integrity. Michael is simply the strongest advocate any client can have. He shows no mercy when it comes time to hammering out a deal. And he's smart. And informed. He asks questions that you just don't field from agencies without sophisticated analytics departments. Any business looking for an agency would be well served to reach out to Michael.
Michael Schwartz - ⭐️⭐️⭐️⭐️⭐️ We've been working with Michael Zack and The Rockford Group for years. They've run print ads, radio spots, Pandora and other media to advertise our medical practice. They are very easy to work with and we've had a lot of positive feedback from our patients. Thank you Michael for helping grow or practice in Bergen/Rockland and Orange Counties!
Jon Wade - ⭐️⭐️⭐️⭐️⭐️
Jon Wade, President - Nissan City and Jeep Chrysler Dodge City The Rockford Group has been our advertising agency for over a decade. Their slogan is “Inspired Creative/Practical Business”, and they’ve lived up to it! From TV, to Billboards to Radio to Print and more, they have created truly “breakthrough the clutter campaigns” that are so memorable and potent they have indelibly branded us, while driving traffic to our showrooms as well. And they deliver their creative with outstanding, highly negotiated & well-coordinated media buys that: are budget sensitive, effectively penetrate our markets and saves us a lot of money. If you are looking for a creative and effective advertising agency, I highly recommend giving Rockford’s president, Michael Zack a call, as he’s a pleasure to work with.” Jon Wade
Tzipora Reitman - ⭐️⭐️⭐️⭐️⭐️- As Director of Campus Communications for Rockland Community College, I started to work with the Rockford Group Advertising Agency in 2013. They created TV and radio spots, and also did extensive media buying for us. The spots they provided were right on point and were a great value for us on a limited budget. Rockford also revamped our media plan by aggressively renegotiating rates for dramatic savings while broadening and diversifying our media to include more digital opportunities. Rockford saved RCC a considerable amount of money while providing more exposure on media already in use, and further diversifying and expanding use of digital media. The Rockford Group’s President, Michael Zack was responsive, budget sensitive, and an overall knowledgeable and professional marketing/advertising partner who cared about us a client and was a true advocate. I highly recommend The Rockford Group to anyone looking for a dynamic, creative and effective advertising agency that looks out for its clients’ interests as well as their bottom line. Tzipora Reitman - Chief Communications Officer, Rockland Community College, State University of New York (retired)
Christina Granchelli - Jeep Chrysler Dodge City ⭐️⭐️⭐️⭐️⭐️ The best advertising company you can use. Very professional.