Wirthwein Marketing

Senior living marketing & advertising. Coaching sales & marketing professionals.

716-652-4788 Company Website

At Wirthwein Marketing, we have successfully served over 200 communities in 39 states throughout the U.S. and Canada. Our personable, service-driven approach - along with our in-depth understanding of the senior market - providing our elite group of clients with superior results.

When you work with Wirthwein Marketing, you benefit from:

Decades of professional expertise in senior housing sales, marketing & advertising

Christine A. Wirthwein's 30 years of successful senior living sales & occupancy results

Our continuous commitment to creative solutions, cost-effective strategies & the highest standards of integrity & accountability

Whether you're facing an expansion, a reposition, opening a brand-new community, or turning around a challenged community, you will receive unsurpassed attention from our president, Christine Wirthwein, and our highly professional team of experts.

Wirthwein Marketing
574 Main Street, Suite 301
East Aurora, NY 14052

P: 716.652.4788
F: 716.652.3901
Email Wirthwein

As full-service communications consultants focused on the senior living market, Wirthwein Marketing has made promoting senior housing an art and a science. We provide an array of expert services for every phase of marketing strategies - from assessments to planning to creative execution.

Our sales, marketing and advertising expertise extends through the entire spectrum of the senior living market - from continuing care retirement communities (CCRCs) to multi-facility organizations and more. We go well beyond the capabilities of a typical advertising agency, offering extensive experience in the areas of discovery and analysis, marketing audits, repositioning, in-bound marketing, marketing plan and budget development, sales staff recruitment, coaching and more.

Marketing & Sales
  • Market assessments
  • Competitive analysis
  • Brand development
  • Focus group coordination & execution
  • Strategic planning
  • Marketing plan & budget development
  • Sales staff recruitment, training, management & coaching
  • Event coordination
  • Market conditioning seminars
  • Move-in coordination, management and execution

Advertising & Creative
  • Logo and brand identity design
  • Media analysis, planning & placement
  • Collateral development
  • Print, television, radio & interactive advertising
  • Direct mail development, list research & processing
  • Video production, Web design & development
  • Social media consultation & implementation
  • In-bound marketing consultation & implementation
Inside Advice on Marketing Senior Housing: The 15 Critical Components of Success
Senior housing has never been a simple business, but today it's more complicated than ever. Maintaining and protecting your market amid fierce competition, coupled with rapid-fire industry change requires solving complex issues. Inside Advice on Marketing Senior Housing: The 15 Critical Components of Success gives you the insights, information and tools to achieve 100% occupancy.

Price: $95.00* (includes book & CD)

*Free shipping in the continental U.S.

Visit our website to learn more about the most comprehensive senior housing marketing information money can buy. Order yours today!
716-652-4788 | Website
666 Main Street
East Aurora, NY 14052, Erie County
Buffalo NY   Region
Year Founded: 1989
Employees: 6
1999-2015 Mature Market Media Awards earned for print, brochures, total marketing campaigns, direct mail, text book, logo/identity package, radio spots, educational DVDS.
"If you're looking for superb marketing expertise, look no further than Wirthwein Marketing. Christine and her team are skilled, passionate and devoted to unparalleled customer service. Our Tequesta, Florida, site had not experienced the occupancy level we expected and after six months, with Wirthwein's involvement, we exceeded 95%! We initially utilized Wirthwein for sales coaching, and they now manage all of our seven sites' advertising, media research and placement, inbound marketing and sales coordination."

--Rob Murano, Chief Operating Officer, Terrace Communities (located in Florida, Maine, New Hampshire & Vermont)

"You could absolutely do no wrong in hiring Ms. Wirthwein and her firm. Not only have I known Christine for over 20 years, she has done a tremendous job with our campuses providing sales training, advertising and media relations, social media, collateral support, resolution to low census issues and start and fill up of a new community that reached 100% occupied in less than 6 months. She is a very tireless worker and is very loyal to her customers. The most wonderful thing about Ms. Wirthwein, besides the many gifts and talents she brings to her customers, is that she gets this business because she has been on the front lines herself. When she gives advice or guidance, it is because she has done this very job. She knows first-hand the challenges that marketing and sales personnel face on a daily basis. Because she has cut her teeth in this business, her teaching goes beyond just imparting marketing knowledge and sales skills. I also value her opinion. She is honest and straight forward. Sometimes people don't appreciate this, but I have learned that it saves us all time and helps move our projects and progress along much quicker. In case you can't tell, I am a fan of Christine Wirthwein and value the relationship that she and Buckner have had over the years. I will continue to request her assistance and services as long as I work in this business."

--Dida Horton, Sr. Director of Marketing and Sales, Buckner Retirement Services, Inc.
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666 Main Street East Aurora, NY 14052
Erie County, Buffalo NY   Region
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Christine Wirthwein

Christine Wirthwein

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Melinda Whitehead

Melinda Whitehead
Account Services Director

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Creative ad sample Critical Campaign
Creative ad sample Critical Campaign

Marketing Senior Housing
Marketing Senior Housing

Christine A. Wirthwein, President, Wirthwein Marketing, distills her 30 years of experience and knowledge into a road map designed to take the mystery out of marketing. This ground breaking textbook and CD takes you step-by-step through the 15 critical components of marketing success. You'll learn how each component works, how it's applied, and how it integrates with a comprehensive marketing plan and program.

Included with the textbook is a first-of-its-kind Marketing Plan Template. Furnished on the included CD, this multi-faceted tool is a marketing plan prototype that provides all the instructions, action steps and worksheets you need to create your own plan, or to enhance a program already in place. Order yours today.