Through PBS and our own local productions, WXXI provides viewers a stage for the arts, a journey through nature, a glimpse into history and a trusted window to the world. In addition, our commercial-free kids programs prepare children for success in school and life.
Underwriting represents a unique opportunity for a company to enhance its corporate image, demonstrate a commitment to the local community and to be socially responsible. WXXI offers one of the most cost effective ways to deal in the realms of advertising, public relations and community support simultaneously. Underwriters align themselves with excellent, trusted programs and, at the same time, reach specific target markets.
WXXI's Designated Market Area as defined by Nielsen Ratings is the Greater Rochester Metro region made up of 5 counties. The WXXI-TV can be seen in 11 counties surrounding Rochester. These channels are available off-air and through Time Warner Basic Cable Channel 11. It is also available on DirectTV and Dish Network