2011 Rochester ADDY® Awards

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2011 BEST OF SHOW

Category:
Interactive Media
Websites, Consumer HTML/Other, Products

Credits:
Brian Moyer – Mad Scientist, StormFrog
Steve Nowicki, Project Manager/Tech Lead/Senior Developer
Nicholas Livadas, Flash Developer
Joe Burgess, Flash Developer
Tatjana Loepker, Back End Development
Nate Rode, Social Media Integration
Chuck Doerflinger, Project Manager

Tina Hopkins – Executive Producer, Haley Miranda Group
Neil Gavigan – Producer, Haley Miranda Group
Rob Buscher – Creative Director, Haley Miranda Group
Novak – Game Designer, Haley Miranda Group
Lindsay Hilton – Account Executive, Haley Miranda Group

Amanda Lomont, Scion Interactive Manager
Kimberley Gardiner - Toyota, Nat’l. Manager of Interactive Marketing Communications
Emily Yamamoto - Toyota Interactive Marketing Planner

Praise from the Judges
“I’m sure it will be a shock to some that something interactive took Best of Show. But categories are agnostic things — they’re just different canvases. An idea is an idea. And a winning idea is a winning idea.”
— Bro. Mike Rovner

“Every single part had a strategy. And each component was executed extremely well. It just shows where marketing is going in the future.”
— Bro. John Topacio

“It stayed simple, easy to navigate, fun to play with, engaging, held your attention, and it’s something you’d pass along to your friends because your experience was solid.”
— Bro. Mark Bazil


BEST OF BROADCAST

Category:
Television
Regional/National TV Campaigns, Consumer Products

Credits:
Jeff Gabel, Chief Creative Officer/Creative Director
Lisa Kreienberg, Creative Director
Gretchen Bye, Art Director
Greg Shainman, Copywriter
Jeremy Schwartz, Executive Creative Director
Kim Diamond, Senior VP/Account Director
Christina Davidson, Account Executive
Melissa Smith, Traffic Manager
John Roberts, Chief Strategic Officer/Account Planner
Michael Chatfield, Account Planner
Karen Kress, Jon-Peter Smith, Senior Mechanical Artists
Erin Dwyer, Proofreader

Praise from the Judges
“You don’t win awards for production quality. But that — coupled with a pretty strong idea, in a market that doesn’t necessarily spit out a lot of big TV — was impressive.”
— Bro. Mike Rovner

“A very, very simple idea — beautifully executed.”
— Bro. Mark Bazil


ADDY® GOLD

Category:
Advertising For The Arts & Sciences
Broadcast/Electronic, Interactive

Credits:
Joseph Mayernik, Creative Director/Illustrator/Editor
Jeremy Schwartz, Illustrator
Tim Winter, Illustrator
Corey Fountain, Illustrator
Kara Austin, Illustrator
Max Brown, Illustrator
Scott Allen, Illustrator
Charles W. Parzych III, Illustrator



ADDY® GOLD

Category:
Advertising For The Arts & Sciences
Campaign, Single Medium Campaign

Credits:
Ferdinand Jay Smith, CEO and Executive Creative Director
Bob Nisson, Creative Director
Joe Mayernik, Associate Creative Director, Art Director, Illustrator
Angelo Juliano, Associate Creative Director, Copy Writer
Daniel Owens, Print Production
Greg Smith, President
Heather Rohr, Account Supervisor
Christian Brown, Account Executive



ADDY® GOLD

Category:
Advertising For The Arts & Sciences
Campaign, Single Medium Campaign

Credits:
Pete Vonderlinn, Creative Director
Ron Manley, Art Director
Michael Kennedy, Copywriter
Jon Brown, Director of Interactive Services
Jeff Zielinski, Print Production Manager
Ashley Moore, Traffic Manager
Steve Safran, Senior Mechanical Artist
Erin Dwyer, Proofreader
Rich Brainerd, Studio 2B, Retoucher



ADDY® GOLD

Category:
Advertising For The Arts & Sciences
Collateral, Cards / Invitations / Announcements

Credits:
Jeremy Schwartz, Creative Director
Tanya Harding, Art Director/Copywriter
Michael Chatfield, Account Planner



ADDY® GOLD

Category:
Advertising For The Arts & Sciences
Collateral, Poster

Credits:
Joseph Mayernik, Creative Director/Illustrator
Jeremy Schwartz, Illustrator
Tim Winter, Illustrator
Corey Fountain, Illustrator
Kara Austin, Illustrator
Scott Allen, Illustrator
Max Brown, Illustrator
Charles W. Parzych III, Illustrator

Judges Special Recognition for Concept
“It was just such a cool idea of engaging the local music community. To look at a room filled with work and have a piece speak to me like that — that I actually wanted to take it home — that’s pretty huge.”
— Bro. John Topacio


ADDY® GOLD

Category:
Advertising For The Arts & Sciences
Collateral, Poster

Credits:
Ferdinand Jay Smith, CEO and Executive Creative Director
Bob Nisson, Creative Director
Joe Mayernik, Associate Creative Director, Art Director, Illustrator
Angelo Juliano, Associate Creative Director, Copy Writer
Daniel Owens, Print Production
Greg Smith, President
Heather Rohr, Account Supervisor
Christian Brown, Account Executive