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BETHPAGE FEDERAL CREDIT UNION NEW MARKETING CAMPAIGN “Built to Give You More” EARNS TOP ADVERTISING AWARDS

Bethpage Federal Credit Union, New York State’s largest credit union, and ThomasArts, its New York City –based advertising agency, are the recipients of six “Telly Awards”.

New Trade Show Display Gets Glowing Review

When Flexdex wanted to make a big impression with their first appearance at the NY Toy Fair, they partnered with FB Displays & Designs (FBD2) to create a unique selling environment.

Media Recovery Group, Inc. named collection agency of record by The Korea Daily

The Korea Daily (a division of JMnetUSA) has chosen Media Recovery Group, Inc. to be their Debt Recovery Company and Agency of Record for the Atlanta Region.

Spinergy Expands, Adds Jeff Favalo as Sales & Marketing Manager

Spinergy is pleased to announce the addition of Jeff Favalo as Sales & Marketing Manager. In his new role, Favalo will play an integral role in the company’s sales growth while exploring new service offerings.

DeBergerac Creates Music Video for Band Mrs. Skannotto

A new music video was created in the Rochester region. The band Mrs. Skanotto wanted to take their alternative ska-rock band to a new level. They contacted the guys at DeBergerac Productions to make it rock!

All Links Are Not Good Links

Darcy Knapp, SEO Web Mechanics

"If you have experienced a decrease in your rankings and traffic since the 2013 Google Hummingbird Algorithm shift – you may have spammy links to blame..."

4 Reasons to Use Client Testimonials

Donna Vassallo, MarketingWorks NY

"Want a fast, cheap and easy way to increase sales? Add customer testimonials to your website and marketing materials..."

Creating New Categories Versus Battling it Out for Market Share

Brad VanAuken, BrandForward, Inc.

"True breakthroughs come only from creating entirely new categories, highly compelling new categories..."

Crafting the Brand Positioning Statement

Brad VanAuken, BrandForward, Inc.

"A complete brand positioning statement would include the following..."

How to Better Understand the Emotional Impact of Your Brand on its Customers

Brad VanAuken, BrandForward, Inc.

"To gain insight into your brand’s values and its emotional, experiential and self-expressive benefits as perceived by its customers, have its customers complete these sentences..."