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The Power of Databases - From Word to Excel to Access
Sandra Zohari, AzoTek Database Solutions
"Having the correct database solution can make your life easier. And the time that you will save will more than make up for the time, or cost, you will spend to create the database application..."
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Creating a Winning Brand Promise
Brad VanAuken, BrandForward, Inc.
"Any successful brand positioning project must evaluate all potential brand promises against these three criteria – unique, compelling and believable..."
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