Advertising & Marketing Events Calendar

Consumer Research To Help You Build Emotional Connection To Your Brand

Brad VanAuken, BrandForward, Inc.

"Certain types of research can help marketers understand which benefits will have the greatest emotional impact..."

Publicity Stunts: Lessons from the best

Katherine Heaviside, Epoch 5 Public Relations

"The most successful publicity stunts make news while achieving their goal—delivering a message in a memorable way..."

Creating a Winning Brand Promise

Brad VanAuken, BrandForward, Inc.

"Any successful brand positioning project must evaluate all potential brand promises against these three criteria – unique, compelling and believable..."

PASSING THE BATON – Lessons from the Olympics

Peter Wendel, Peter Wendel Group

"Leadership transition is essential to the sustainability of every company..."

Telling Your Customers What to Do

Colette Connolly, Connolly Communications

"Many businesses leave the decision-making entirely up to the prospective customer, but it doesn’t have to be that way..."