The Mary Therese Friel Modeling Agency is a Full Service Modeling Agency with a Complete Training Program, established in 1987 by Mary Therese Friel, Former Miss USA, Ford Model, National Spokesperson, Goodwill Ambassador and Author. We specialize in placing professional models and talent and providing professional training in the areas of modeling, acting, pageantry and self-development.
The Mary Therese Friel Modeling Agency represents women, men, teens and children in a wide range of ages, sizes and types, for all types of work. Our models are all professionally trained, skilled, courteous and dependable.
Personal service is our hallmark! We invite you to connect with us by phone, email or through social media. We look forward to hearing from you!
About the Owners...
Mary Therese Friel, Founder & CEO
Mary Therese Friel established this company in 1987. She is a former Miss USA, Ford Model, National Spokesperson, Goodwill Ambassador and Author. Her career in the modeling industry began at age 11 and spans four decades. Her experience as a model, celebrity, coach and agent, provides her with a unique and valuable perspective of both sides of the business.
Kent Friel, Executive Director
Kent Friel joined the company in 1995 as a full partner and has contributed to more than 20 years of the agency’s success, in the training and development of models and talent, casting, production and management.
As Miss USA, Mary Therese Friel had the opportunity to meet and talk with Muhammad Ali. It was an experience that changed her life. During their conversation, Friel asked Ali what really mattered to him and if he had any words of wisdom for her. Ali offered the following enlightening quote, "Service to others is the rent we pay for a room in the hereafter." Since that day Friel has carried that message with her everywhere. As a result of this meeting, Friel dedicated a large portion of her life to volunteerism. For her efforts, she has been given the 1,000 Points of Light Award through the Independent Sector and Give 5 in Washington, D.C.
Friel has made this mission a core component of her company. Mary Therese Friel, LLC is committed to making a difference in the community and leading by example. Volunteering is one of the cornerstones that the business is built on.
Since the beginning, the company has used the beauty queen and beauty business image to help raise money for charities. Fashion shows are a natural extension of Friel’s company and make excellent fund raising events that are well received by the public and media. Mary Therese Friel, LLC has produced successful fund raising fashion shows for many charitable causes, including: the homeless, Veterans, the Humane Society, Native Americans, and the Breast Cancer Coalition, to name a few.
As a supporter of Causewave Community Partners (formerly the Ad Council of Rochester), Mary Therese Friel, LLC continually consults and provides models pro-bono for community based programs advertising campaigns. Recent print and television advertisements include: Caregivers Respite, Donate Life, 211 Early Help Seeking, Every Minute in School Matters, Distracted Driving, Alternatives for Battered Women, Children’s Coalition, Fair Housing Council, Safe Start, The United Way, Will Power, Women’s Health Partnership, Small Talk - Big Difference and One City Connection.
Mary Therese Friel, LLC represents professional models and talent and provides training in the areas of modeling, acting, pageantry and self development.
Full Service Modeling Agency...
Mary Therese Friel, LLC actively represents more than 300 professional models and actors of all ages, sizes and types. The agency has an excellent placement rate for models in the following:
Complete Training Program...
Mary Therese Friel’s Modeling and Self Development Training Program is a complete course that focuses on the important aspects of self development and teaches the skills and techniques necessary to be a professional model. The program has a well rounded approach to building self confidence and training models to present a polished and professional image.
Fun and informative one week summer programs that capsule all of the topics covered in the Complete MTF, LLC Training Program. Modeling Camps conclude with a personalized photo shoot!
One-on-one specialized training with a Former Miss USA and the Northeast’s top coach. Mary Therese Friel’s personal guidance is focused on helping her clients achieve their dreams. This intensive pageant preparation covers all aspects of the competition and prepares contestants to compete at their best!
Professional Modeling Portfolios & Composite Cards…
Photography, styling and design from top industry experts. MTFMODELS portfolios are available only to members of the agency and come complete with ongoing agency guidance and representation.
MTF Model Benefits...
Why should you become a Mary Therese Friel, LLC model?
We care about you and your dreams.
We take the extra time and effort to establish a one-on-one relationship with you.
MTF Models are trained to perform with a high level of professionalism and skill.
MTF Models are offered expert guidance and support.
MTF, LLC encourages a positive attitude and teaches valuable life lessons. Benefit from our 30 successful years in business.
Profit from our excellent reputation and success rate.
Become part of the excitement! Join the MTFMODELS team today!
Equipment & Facilities
The Mary Therese Friel Modeling Agency occupies a 1500 square foot multi-level studio which includes casting and training rooms, a photo studio, client lounge and executive offices.
We serve clients who can benefit from the value that professional models and talent add to marketing campaigns. These clients exist in a wide range of product and service industries, including manufacturing, textiles, financial services, higher education, tourism, health care, information technology, professional services and more.
The Mary Therese Friel Modeling Agency works extensively with Advertising Agencies, Marketing Companies, Public Relations Firms, Commercial Photographers, Film/Video Directors and Producers, Casting Directors, Designers, Stylists and Merchants.
Please visit www.MTFMODELS.com for a complete listing of clients and credits.
Most recently Mary Therese Friel has received the Chairmans Award from Causewave Community Partners (formerly the Ad Council of Rochester).
Models and Talent from The Mary Therese Friel Modeling Agency have been featured in many RAF Addy award winning projects.
"I've worked with MT for over a decade. The MTF team are always professional, always looking out for their models, and most importantly always willing to go the extra mile for their clients. I highly recommend the Mary Therese Friel Agency."
- James M.
"I have been with Mary Therese and Kent Friel for almost a year now, and I have to say this has been one of the best years of my life. Everything about this agency is exciting, genuine, conservative, encouraging, and honest. Mary Therese and Kent are both true role models and I look forward to working with them for many more years!"
- Madison T.
"Top notch agency!!"
- Marianne B.
"The MTF Modeling Agency is not only a business, it is a family! We support each other, not compete with each other. We know how to walk into any type of audition, what to wear and how to act and much of that is due to the "parents", Kent and Mary Therese Friel. They work so well together and show us how to as well. They expect a lot and give alot. Kent and Mary Therese are a class act!"
- Holly B.
"If you are looking for an agency, look no further....they are the BEST!!"
- Sherry H.
"The Mary Therese Friel,LLC modeling agency has been a very positive experience for my daughter. They are open, honest, supportive and awesome role models for all their models."
- Bonnie M.
"I have taken modeling classes in New York City and MTF Models was superior by far!!!"
- Sheila M.
"My daughter has been working with Mary Therese Friel for 2 years now. Our experience has been wonderful and I truly appreciate that her best interests are always top priority."
- Sue T.
"Mary Therese and Kent utilize every opportunity in a productive and determined manner. They thrive off of the entire modeling creative process"
- Maja M.
"A business like Mary Therese Friel Modeling Agency is a once in a lifetime opportunity to follow your modeling dream."
- Sue M.
"Mary Therese and Kent are always professional, well-organized and nurturing in a way that brings out the best in the models. I would not hesitate to recommend this agency to anyone interested in pursuing modeling."
- Julie H.
"I highly recommend her agency. Mary Therese Friel cares for her models and sees them as valuable agents who can really make a difference in the world. She sets the example and inspires them to present themselves worthy of the role they play: models of grace, dignity, character and social involvement."
- Maria T.
The above testimonials are excerpts from reviews published with The Better Business Bureau. You can read all of the complete reviews here: https://www.bbb.org/upstate-new-york/business-reviews/modeling-and-talent-agencies/mary-therese-friel-llc-in-mendon-ny-32412/reviews-and-complaints?section=reviews&reviewtype=positive
The Mary Therese Friel Modeling Agency is Certified by The State of New York Department of Labor to Employ Child Performers. We offer complete compliance to our clients with all of the regulations governing the hiring of models and actors who are under 18 years old.
Better Business Bureau A+ Rating
Member of the Rochester Advertising Federation