Positioning: The Battle for Your Mind

by Al Reis and Jack Trout

Book

Positioning: The Battle for Your Mind

by Al Reis and Jack Trout

Book

Description
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals―including tens of thousands of Ries and Trout groupies, worldwide―the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customerís mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didnít follow, Ries and Troutís thinking.
Price
Hardcover: $15.55
Paperback: $9.89
Kindle: $8.99
Reviews
"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."
―David Bohnett, Chairman and Founder of GeoCities
How To Purchase
Amazon

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