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2007 Best of Show
Category:
Non-Traditional Advertising,
Campaign
Click to read the blog
Credits:
Art Director: Anne Esse Copywriter: Kate Sonnick
Judges Award for Best of Show
“A ball of yarn may be an unorthodox pick for Best of Show, but it’s the unorthodox that gets noticed. This grassroots idea feels right for the subject matter–the rediscovery of the craft of knitting amongst the young and creative. We were so intrigued by the entry we went online to learn more–probably a judging first. As we gathered around the monitor, we all chuckled at the blogged adventures of the Wild Woolies–which were quickly making their way around the U.S., hanging out in bars, chillin’ in trees, and lounging at the airport. The fact the campaign was so quickly embraced, adopted, loved and propagated by the people it was intended for, told us that Wild Wooly was our hands-down winner.” – Judge Jane Murray
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Citation
Category:
Sales Promotion,
Product or Service Sales-Catalog
Credits:
Art Director/Designer: Diane Fitzgerald-Harris Copywriter: Amy Hurd-Machamer Print Production: Monroe Litho, Tony Harris Photographer: Walter Colley, Andy Olenick
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Citation
Category:
Sales Promotion,
Product or Service Sales-Campaign
Credits:
Creative Director: Mike Baron Art Director/Designer: Jeremy Schwartz, Dean Milliman Copywriter: Brandon Barr, Mike Baron Account Executive: Elaine Naum Print Production: Jeff Zielinski Photographer: Tom Rafalovich Mechanical Artist: Gail Sklair Planner: Bob Bailey Executive Creative Director: Jeff Gabel Post Production: Mike Ciarico
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Citation
Category:
Sales Promotion,
Packaging-Single Unit
Credits:
Creative Director: Claire Kaler Art Director: Monica Guilian Account Executive: Karen LaFauci Copywriter: Beth LaPierre Photographer: Walter Colley Printer/Production: Mercury Print, Hawver
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Citation
Category:
Sales Promotion,
Packaging-Campaign
Credits:
Creative Director: Patti Vonderahe Art Director: Lauren Peone Account Executive: Todd Bauch Creative Supervisor: Adam Fornof Senior Art Director: Michael Lohr Illustrator: Rebekha Hiler
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ADDY
Category:
Sales Promotion,
Audio/Visual Sales Presentation
Click to see the video
Credits:
Creative Director: Jeff Gabel Art Director/Designer: Jeremy Schwartz, Jeff Gabel Copywriter: Scott Allen Account Executive: Heather Middlebrook, Kim Diamond Broadcast Production: Park Pictures Post Production: Spot Welders Planner: John Roberts
Special Recognition: Copy
“Great script writing should seem effortless and not get in the way – in this case it was so good I truly wondered if this guy was for real at first, then laughed my ass off as our white-haired Kodak executive went off the deep end into uber-rant mode. The actor is hilarious, the dialogue is superb, and damn, what else can I say but ‘I wish I had written this.’ Considering how popular this video became on YouTube, it seems the public agrees.” – Judge Jane Murray
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ADDY
Category:
Collateral Material,
Annual Report-4-Color
Credits:
Creative Director: Jeremy Schwartz Art Director/Designer: Jeremy Schwartz Copywriter: Bob Steele, Scott Allen Executive Creative Director: Jeff Gabel Illustrator: Jeremy Schwartz Photographer: John Myers Mechanical Artist: Pam Lawrence Hair & Make Up: Lorrie Lynn Print Production: Monroe Litho
Special Recognition: Design, Special Recognition: Photography
“The 2005 Boy Scouts of America Annual Report warrants special recognition in several areas. This uniquely formatted booklet, by Partners and Napier, features a seamless combination of thoughtful typography, a coherent and consistent theme, strong writing, and distinctive printing, making for a superb, tightly integrated package. Add to this the powerful but understated photography by John Myers, and you have a stellar example of the art of corporate design. The challenging aspects of an annual report assignment are well known. When faced with the limited budgets and sometimes contradictory needs and demands of clients, it’s all too easy for a particular aspect of an AR package to end up dragging the rest of the project down. Outstanding design work, for example, can often be found hand-in-hand with mediocre photography. Unfortunate printing decisions can diminish what might be an otherwise distinctive piece. Partners and Napier, Monroe Litho, John Myers, and particularly the Boy Scouts Otetiana Council are to be commended for successfully navigating the hazardous waters of the project brief and coming up with a superb end result – as complete an annual report package as any I’ve ever seen.” – Judge Derek Shapton
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Citation
Category:
Collateral Material,
Brochure-Less than 4-Color
Credits:
Creative Director: Karl Wiberg Art Director: Sherri Baker Copywriter: Karl Wiberg Account Executive: Gina Piendel Print Production: Mary Pat Brunson Photographer: Stock Mechanical: Anne Trabold Executive Creative Director: Tim Downs
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