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VanAuken Teaching Advanced Brand Research in Kazakhstan |
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Honeoye Falls, NY |
Rochester NY Region |
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Brad VanAuken will be in Almaty, Kazakhstan the week of July 30 (2006) to conduct a workshop on advanced brand research techniques for Resmi Group Limited, a leading consumer marketing company responsible for numerous brands, including Pepsi, in Kazakhstan.
In the past 12 months, Brad VanAuken has helped the following new clients develop and manage their brands: Beacon Consulting, CooperVision, Downtown Tampa, ESL Federal Credit Union, Forte Capital, Garlock Sealing Technologies, Nalge Nunc International, One World Goods, United Way of Greater Rochester and Your True Nature.
Helping Libraries Market Themselves
Through Brand | Cool Marketing, Brad VanAuken is conducting a series of four brand management workshops for the Rochester Regional Library Council. Librarians from public, academic, corporate and other libraries from throughout the region have attended the workshop. Previous topics have included marketing, brand positioning, marketing research, publicity and other low-cost marketing tactics, and repositioning the library as a place. The next workshop, addressing brand identity and marketing plans, will be held at the Rochester Regional Library Council office on Wednesday, August 30. For more information, go to http://www.rrlc.org.
Helping Thailand Create Global Fashion Brands
Brad VanAuken also conducted a two-day workshop entitled “Creating Global Fashion Brands” in Bangkok, Thailand on May 24 and 25, 2006. Thailand is one of the world's largest producers of garments. They produce clothes under a large number of designer labels for fashion companies throughout the world. With the help of a government grant, these garment producers have hired Brad, who trained people from 28 different clothing factories on how to create global fashion brands, helping them transition from clothing manufacturers to fashion design firms.
About Brad VanAuken
Brad VanAuken is president and founder of BrandForward, Inc., a brand management consultancy with clients throughout the world, and chief brand strategist with Brand | Cool Marketing, a Rochester-based marketing agency and The Blake Project, a Tampa, Florida based agency. Previously, Brad was the vice president of marketing for Element K, a leading e-learning company and director of brand management and marketing for Hallmark Cards, Inc. During his tenure as Hallmark’s chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and Hallmark received the Brand Management of the Year award. Recognized as one of the world’s leading experts on brand management and marketing, Brad is a much sought after speaker, educator and writer. He teaches brand management and marketing to executives throughout the world and has been a guest lecturer at many universities including Stanford University, Northwestern University, Vanderbilt University, Rensselaer Polytechnic Institute, University of Kansas and University of Rochester. A keynote speaker at some 20 major conferences a year, he writes extensively for the business press and academic journals and is quoted in numerous publications. He wrote the books The Brand Management Checklist and Brand Aid. His free online brand management and marketing newsletter is read by thousands of marketers throughout the world. Brad has a BS degree from Rensselaer Polytechnic Institute and an MBA from Harvard Business School. |
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| Contact: |
Brad VanAuken |
| Phone: |
585-624-2043 |
| AdHub Profile: |
Brad Van Auken |
| Company URL: |
http://www.brandforward.com
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Additional Press Releases have been posted by Brad Van Auken, Read them HERE |
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