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VanAuken to deliver a two day branding workshop in Accra, Ghana |
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Honeoye Falls, NY |
Rochester NY Region |
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Sponsored by citi 97.3 fm and the University of Ghana Business School, Brad VanAuken will deliver a two day branding workshop on Wednesday, April 22 and Thursday, April 23 in Accra, Ghana. More than 80 business executives from throughout Ghana and western Africa are expected to attend.
The workshop is entitled, "Unleashing Brand Power: building, managing and leveraging strong brands." This very practical educational workshop will address the five drivers of customer brand insistence, the most potent ways to differentiate brands, 40 common brand problems and their solutions, how to build brands from the inside out, building and maintaining strong brand identities and how to develop powerful customer touch points.
This is one of several educational workshops that Brad delivers throughout the world. Brad also consults with organizations on their branding strategy. He is currently working on the following projects:
• Measuring global brand equity for Cincinnati-based CFM, a joint venture between GE and (French company) Snecma, the global share leader in commercial and military jet engines
• Repositioning a Philadelphia based pharmaceutical company that has changed its business model
• Rebranding a large aging services company in Des Moines, Iowa to enable its expansion in services and geography
• Helping two merging Rochester, NY-based not-for-profit organizations rebrand their new combined entity
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| Contact: |
Brad VanAuken |
| Phone: |
585-624-2043 |
| AdHub Profile: |
Brad Van Auken |
| Company URL: |
http://www.brandforward.com
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Additional Press Releases have been posted by Brad Van Auken, Read them HERE |
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