|
|
|
|
Brand Aid, Second Edition is Now Available |
| |
|
|
|
Honeoye Falls, NY |
Rochester NY Region |
| |
Due to the overwhelming success of its first edition, Brand Aid, second edition was published in late December. Business schools throughout the world are using the book to teach brand management and marketing. Intel bought 300 copies of the second edition for its marketing employees. And several marketing agencies have bought copies of the book for their employees and clients.
There are more than two hundred pages of new material in the second edition, including an entirely new chapter on online brand building. Other new topics include:
* The six most powerful sources of brand differentiation
* Creating "category of one" brands
* Branding commodities
* Brand archetypes
* Brand storytelling
* Human needs, fears and other behavioral motivations
* Marketing to upscale consumers
* Marketing ethics
* Branding and sustainability
* Big data analytics
"I regard the First Edition of Brad Van Auken's Brand Aid (2003) to be the best and most practical book on branding I have read. Hence, I was very keen to get the updated Second Edition to see if he could match my high expectations following the success of the first. I am delighted to report that this edition is again loaded with highly practical content that has been updated to reflect the changes in customer behavior, digital media and a host of other subjects including brand architecture. This is a book, like the first, that you will always keep close at hand and read over and over again." Amazon.com customer review
Brand Aid, second edition is available at Amazon.com, BarnesandNoble.com and other online booksellers. It can be ordered in quantity at significant price discounts through the publisher, AMACOMBooks.org. |
| |
|
| Contact: |
Brad VanAuken |
| Phone: |
585-624-2043 |
| AdHub Profile: |
BrandForward, Inc. |
| Company URL: |
http://www.brandforward.com
|
|
5
Additional Press Releases have been posted by BrandForward, Inc., Read them HERE |
|
|
|
