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Articles by Jim Payne

Jim Payne

S-Market Strategies E-mail this company

http://www.smarketstrategies.com

Marketing Metrics - More Than Just ROI 01/22/2008
"Think of Marketing Metrics as tools to improve your performance, not just a report card on past success or failure..."

Educational Marketing: Your Path to Credibility 11/05/2006
"Two of the most powerful methods for marketing products and services include emotionally connected benefits-based campaigns and educational marketing..."

Selling Services through the Channel - Not a Rut for Manufacturers 06/01/2006
"The potential to reduce sales costs while increasing exposure in the marketplace makes channel sales a very attractive model during times of increased pressure to grow revenues while reducing costs..."

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