ADDY®

Category:
Advertising for the Arts & Sciences
Poster Campaign

Credits:
Bob Nisson Creative Director
Joseph Mayernik Associate Creative Director/Illustration
Matt Smythe, Matt Conn, Angelo Juliano, Greg Shainman Copywriters
Daniel Owens Print Production/Mechanical Artist
Christan Brown Account Executive
Jay Graphics Print Production
City Blue Printer
Ferdinand Jay Smith Executive Creative Director/CEO
Gregory Smith President

Special Recognition: CONCEPT & ILLUSTRATION
This campaign for the Rochester Philharmonic Orchestra was very clever, clean, and well-designed. The illustrations were very eye-catching and communicated the idea in a simple way without going overboard. We especially liked the way the creatives incorporated this very strong concept with all the different residual requirements. Note cards, posters, programs, etc. The headlines were also given special recognition for being especially strong. Nice work!

ADDY®

Category:
Advertising for the Arts & Sciences
Audio/ Visual

Credits:
Jeremy Schwartz Creative Director
Kurt Jaeckel Account Director
Heather Semmler Account Executive
Ashley Moore Traffic Coordinator
Henry Corra Director, Corra Films

ADDY®

Category:
Advertising Industry
Self-Promotion: Mixed/Multiple Medium Campaign

Credits:
Tim Downs Executive Creative Director
Paul Hill Creative Supervisor/Art Director
Craig Henderberg Video Editor
Sherri Baker Sr. Art Director
Anne Trabold Mechanical Artist

ADDY®

Category:
Advertising Industry
Announcement

Credits:
Chrissy Ortiz Art Director
Jean Komendera Account Director
Kate Sonnick Copywriter
TypeHigh Letterpress Printing

Special Recognition: DIRECT MAIL
While most “gifts that keep on giving” are highly undesirable, the Gold Dog holiday tag direct mail piece was quite the opposite, and left the RAF judges to strategize how to get on Gold Dog’s mailing list for the 2010 holiday season. This brilliantly simple execution is “analog viral marketing” at its finest, serving up Gold Dog’s clever personality, functional capability, and creative potential to both the package’s recipient… and its recipient’s recipient. Well done.
[oh, and fyi: it’s 1904 west dickens, not east. thanks!]

ADDY®

Category:
Collateral Material
Special Event Campaign

Credits:
Tim Downs Executive Creative Director
Paul Hill Creative Supervisor/Art Director
Kellie Fronk, Duane Bombard Copywriters
Kellie Fronk Account Executive
Johnny Law Photography
Anne Trabold Mechanical Artist
Craig Henderberg Video editor
John Marianetti Producer
Rhonda Roberts Talent

ADDY®

Category:
Collateral Material
Annual Report

Credits:
Jeremy Schwartz Creative Director/Art Director
Scott Allen Copywriter
John Myers Photographer
Douglas Hood Production
Eric Barbehenn Retoucher
Heather Roman Producer
Karen Kress Mechanical Artist
Barry Strauber Project Manager

ADDY®

Category:
Collateral Material
Poster

Credits:
Jeremy Schwartz Creative Director
Katie Woodson Art Director
Tanya Harding Art Director
Michael Chatfield Account Planner
Betty Wolfanger Copywriter

Special Recognition: DESIGN
"ROC City Roller Derby’s “Heart/Boobies” poster was a highly praised piece at this year’s Addys. It shows great use of graphic imagery and typography working together to create one bold and stopping poster. The clever graphic image provides a simple, powerful message about the teams as well as the event’s cause. This message is further strengthened by the use of bold, organized type and white space. All of these elements come together to create one killer-designed poster."

ADDY®

Category:
Elements of Advertising
Internet Animation

Credits:
Luke Alessi Motion Designer
Ali Ali Art Director/Motion
Therese Hannigan President/Creative Director