Positioning: The Battle for Your Mind
Book
A brand needs to own one thing in the mind of the consumer.
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Siegfried, The Weird White Peacock
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A story written by Jennifer Sackett Turner's creative writing class.
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Brand Aid, Second Edition
Book
There are more than two hundred pages of new material in the second edition, including an entirely new chapter on online
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Opportunity Knock: Using PR
Book
A public relations guide for small and medium sized businesses.
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Life's Wisdom Cards
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200 Cards of Wisdom, Inspiration and Beauty to Nurture the Soul
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